Consulting Marketing Lead - Industry

Role Description

Growth Marketing Lead - Industry 

 

ZS is seeking a Growth Marketing Lead to support and expand our industry practices outside of healthcare by translating business priorities into differentiated industry positioning, thought leadership, content strategies, and go-to-market initiatives that drive awareness, engagement, and business growth.

 

You will operate at the intersection of strategy, execution, and analytics, partnering with business leaders and marketing & communications ecosystem partners to deliver coordinated, measurable marketing outcomes.

 

You will lead marketing strategy, industry positioning, and narrative development, holding accountability for messaging, market differentiation, and marketing's contribution to business growth, pipeline, and revenue.

 

The role will also shape ZS's external industry presence through strategic event participation, thought leadership activation, and executive engagement programs that strengthen brand visibility, client relationships, and growth opportunities.

 

This is a high-visibility role which requires strong interpersonal and team skills as well as abalance of strategic leadership, cross-functional influence, and operational excellence. You will exhibit strong external presence with industry stakeholders, and an ability to influence across the organization. You will ensure that ZS’s capabilities and assets resonate with the industry and target audience (accounts and personas) to increase ZS’s visibility, brand equity and trust.

 

 

What You’ll Do:

 

Industry go-to-market planning and execution

• Develop a deep understanding of ZS’s industry capabilities and competitive landscape 
• Partner with industry SMEs to manage plan and campaign delivery
• Translate business priorities, market opportunities, and client needs into industry positioning, growth strategies, and integrated go-to-market plans.
• Develop integrated event activation strategies that align event investments to industry growth objectives, account priorities, and campaign goals.
• Define industry-specific value propositions, messaging frameworks, and market narratives that differentiate ZS and support business growth.

 

Campaign & Content Activation

• Shape industry marketing strategy and priority initiatives by defining narratives, content priorities, and engagement approaches that support growth objectives.
• Conduct market, customer, and competitive analysis to identify emerging trends and opportunities, and messaging recommendations.
• Develop and operationalize flagship POVs, articles, webinars, and conversion assets
• Partner with SMEs to translate complex industry topics into clear, compelling stories
• Develop positioning, messaging, sales enablement materials, and playbooks that support business development efforts and strengthen industry differentiation.
• Deliver high-quality campaign and asset execution with strong attention to detail
• Manage multiple workstreams with clear timelines and accountability
• Support activation of campaigns through sales channels and account-based motions
• Develop event-specific narratives, thought leadership themes, executive messaging, and content strategies that reinforce industry positioning and differentiation.
• Partner with SMEs and business leaders to shape speaking opportunities, session concepts, executive engagements, and client-facing experiences.

Performance Tracking & Insights

• Monitor campaign performance against defined KPIs (awareness, consideration, conversion)
• Use insights to optimize targeting, messaging, and channel mix
• Support reporting on marketing impact and ROI
• Maintain structured documentation of campaigns, assets and outcomes 
• Maintain accountability for MyCRM utilization and reporting to ensure visibility into marketing-driven and influenced impact  

 

What You’ll Bring:

• 6+ years of marketing experience in B2B marketing, consulting, or related field
• Strong project management and ability to manage multiple workstreams simultaneously
• Comfort working cross-functionally in a matrixed environment, influencing without direct authority.
• Excellent relationship-building and communication skills, able to engage senior stakeholders internally and externally.
• Experience developing market positioning, value propositions, and executive-level messaging for complex B2B offerings.
• Demonstrated ability to influence business strategy through customer, competitive, and market insights.
• Ability to operate as a strategic advisor and thought partner to senior business leaders.
• Experience translating business objectives into marketing strategy, industry narratives, and growth initiatives.
• Ability to translate business objectives into structured marketing plans
• Strong analytical thinking and ability to solve ambiguous, cross-functional problems
• Proven experience delivering end-to-end marketing programs or campaigns
• Ability to develop clear, concise, executive-ready messaging and materials
• Skilled in translating technical/complex topics into compelling narratives
• Demonstrated ability to align event investments with business objectives, brand positioning, relationship development, and pipeline growth.
• Strong stakeholder management skills with experience coordinating across business leaders, sales teams, SMEs, external partners, and event organizers.
• Fluency in English
• Client-first mentality
• Intense work ethic
• Collaborative spirit and problem-solving approach