- Location
- Irving, Texas, United States of America
- Workplace
- Onsite
- Type
- Full-time
- Department
- IT
- Seniority
- Manager
- Experience
- 3+ years
- Education
- Bachelor
- Industry
- Retail
- Category
- Marketing
- Role type
- Individual Contributor
- Environment
- Office
- Source
- Workday
Overview
As a CRM and Digital Marketing Manager, you will lead customer retention and loyalty optimization through integrated CRM campaigns across email, SMS, and direct mail. You’ll also plan and execute digital marketing strategies including programmatic advertising, social media, and review management. This role requires strong analytical skills to assess campaign performance, optimize ROI, and collaborate cross-functionally to deliver high-impact marketing experiences. The ideal candidate has 3–5 years of experience in digital marketing, CRM analytics, or related fields.
Description
Job Title:
CRM and Digital Marketing Manager
Location:
Compensation:
Worker Type:
Time Type:
Job Description:
Embark on a rewarding career journey with us today as a CRM and Digital Marketing Manager!
FULL-SERVICE REWARDS:
- Employee Discount on Core, MultiCare, and Tire services
- Benefits – Medical, Dental, Vision
- PTO plus flexible work schedules
- 401K employer matching plan
- PerkSpot Platform provides access to special employee discounts on a variety of products including travel, electronics, concerts, etc.
- Access to on-site fitness facility
- Free team lunch and breakfast once a month
GEAR UP FOR YOUR ROLE:
The CRM and Digital Marketing Manager is a vital contributor to Team Car Care’s business growth, partnering closely with the CSO, the Marketing team, and Jiffy Lube International. The TCC marketing team’s mission is to convert consumer demand into store traffic, enabling our service center teams to create lifelong Guests. Success in this fast-paced retail environment requires creativity, strong organizational skills, cross-functional collaboration, and a proactive, self-starting attitude.
We’re looking for a data-driven CRM and Digital Marketing Manager to lead the customer retention and loyalty optimization of our marketing initiatives. The CRM responsibilities of this role will focus on integrating marketing campaigns and offers with our CRM journey across email, direct mail, and SMS. This individual will also be critical to our digital journey, planning and executing all digital marketing, programmatic display advertising campaigns, social media, and review management.
This role will support our mission to Create Guests for Life by delivering personalized, high-impact marketing experiences rooted in data and insight. From campaign analysis to CRM journey optimization, you'll help ensure that every interaction builds trust, loyalty, and long-term value.
HOW YOU WILL DRIVE SUCCESS:
CRM & Customer Journeys (40%)
- Manage and optimize automated CRM journeys across email, direct mail, SMS, and other
- Monitor customer behavior and segmentation to inform personalized messaging
- Analyze CRM performance and identify opportunities to improve conversion, retention, and LTV
- Identify and implement enhancements to the CRM program based on performance data, emerging industry best practices, and new technology capabilities
- Support campaign QA, test strategy, and compliance best practices
Digital Marketing (40%)
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Identify and report meaningful KPI’s while monitoring and optimizing the ROI for digital campaigns with agencies and partners
- Continuously monitor TCC websites and landing pages to ensure functionality and optimal UX
- Collaborate with agencies and other vendor partners to identify and test traffic-driving strategies. Review analytics and interface with Co-Op market agencies as required
- Collaborate with internal teams and agencies to create landing pages and optimize user experience
- Evaluate emerging technologies/new digital platforms. Provide thought leadership and perspective for testing and adoption where appropriate
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Marketing Analytics (20%)
- Perform pre/post analysis to assess incremental campaign impact
- Deliver clear insights on ROAS and iROAS to guide marketing investment decisions
- Partner with media and creative teams to define KPIs and measure performance
- Build budget forecasts by analyzing historical performance, spend efficiency, and ROI trends
- Maintain dashboards and regular reporting for campaign and offer performance (Power BI preferred)
UNDER THE HOOD – WHAT YOU’LL NEED:
- 3–5 years of experience in digital marketing, analytics, CRM analytics, or related role
- Strong proficiency in Excel, SQL and PowerPoint (required)
- Experience with Power BI, Python, or other analytics tools preferred
- Hands-on experience with A/B testing, media mix modeling, and marketing attribution
- Understanding of CRM platforms (e.g., Salesforce Marketing Cloud, Iterable, Braze, Klaviyo, etc.)
- Robust analysis skills with ability to simplify complex data into actionable insights
- Excellent communication and presentation skills, with the ability to clearly convey insights to senior-level executives and non-technical stakeholders
- Ability to work cross-functionally with marketing, operations, and finance teams
Experience to “Turbo-charge” your application:
- Consumer or retail marketing environment
- Direct mail or SMS marketing
- Experience working with marketing automation tools
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At TCC, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.
