- Location
- Hyderabad, TS, India
- Workplace
- Onsite
- Type
- Full-time
- Department
- Marketing
- Seniority
- Mid-Senior Level
- Experience
- 10+ years
- Industry
- Pharmaceutical
- Category
- Marketing
- Role type
- Individual Contributor
- Environment
- Office
- Source
- SmartRecruiters
Overview
As an Orchestration Specialist at Dr. Reddy's Laboratories, you will execute and optimize GenAI-enabled omnichannel journeys across approved digital channels. Your responsibilities include content tagging, channel configuration, and journey execution using platforms like SFMC and Bynder. You'll interpret marketing plans, define HCP entry/exit criteria, implement frequency caps, support next-best-action execution, and collaborate with CRM, data, and analytics teams to ensure compliant journey execution and accurate data flows.
Skills
About Dr Reddy's Laboratories Limited
Dr. Reddy's Laboratories Ltd. is a leading multinational pharmaceutical company committed to accelerating access to affordable and innovative medicines. The company operates in 66 countries with a focus on access, affordability, and innovation based on deep science and progressive practices.
