CRM & Lifecycle Marketing Manager

**About Caddy Comps**

Caddy Comps is the UK’s leading golf prize competition platform. Founded in 2021 and based in Stamford, Lincolnshire, we’ve awarded over £14m in prizes to more than 30,000 winners, with a 5-star Trustpilot rating from over 6,300 reviews to show for it.

We’re now building the marketing team and infrastructure to take us to the next level and this is one of our most important hires.

**The Role**

This is a pivotal hire for Caddy Comps. Our brand is growing, and the product speaks for itself. What we need now is the engine that makes customers come back, spend more, and become advocates.

As our first dedicated CRM & Lifecycle Marketing Manager, you’ll own the full customer journey from post-purchase through to long-term retention and reactivation. You’ll work directly with the Head of Marketing to build out our Klaviyo infrastructure, develop a segmentation strategy, and run lifecycle campaigns that move the needle on LTV.

You’ll have a real say in strategy, this isn’t a job where you execute someone else’s plan. We want someone who can think, build, and do.

## Tasks

**CRM Strategy & Infrastructure**

• Own the Klaviyo account end-to-end: flows, segmentation, templates, and list management
• Design and build a full lifecycle map from first purchase through to loyal, high-frequency customer
• Define our segmentation strategy: by purchase frequency, competition type, ticket value, engagement level, and lapse risk
• Set up and optimise core automated flows: welcome, post-purchase, cross-sell, win-back, and lapse re-engagement
• Establish a testing framework (A/B and multivariate) across subject lines, content, send times, and offers

**Lifecycle Campaigns**

• Plan and execute a calendar of lifecycle-led campaigns that complement the acquisition programme
• Drive repeat purchase through targeted, personalised campaigns tied to new competitions, prize launches, and events
• Build reactivation campaigns to win back lapsed customers and reduce churn
• Develop cross-sell and upsell journeys to move customers up the ticket price ladder
• Work with the team to create loyalty mechanics that reward high-frequency customers

**Reporting & Optimisation**

• Own CRM performance reporting: open rate, click rate, conversion, revenue attributed, LTV contribution
• Identify trends, test hypotheses, and iterate quickly based on data
• Ensure deliverability standards are maintained: list hygiene, suppression management, and domain health
• Feed insights from lifecycle performance back into acquisition and creative strategy

**Collaboration**

• Work closely with the Head of Marketing on channel strategy and integrated campaign planning
• Partner with the performance and creative teams to align messaging across the funnel
• Brief creative assets for email campaigns and provide feedback to ensure on-brand execution

## Requirements

**Essential**

• 3–5 years’ experience in a CRM, lifecycle, or retention marketing role
• A passion and love for sport and more importantly golf. You understand the landscape and can use this in how we engage with our community
• Hands-on Klaviyo expertise. You can build flows, manage segments, and extract reporting without hand-holding
• A proven track record of driving measurable LTV or repeat purchase improvement
• Strong understanding of customer segmentation, lifecycle stages, and behavioural triggers
• Comfortable with data. You make decisions based on what the numbers say, not what feels right
• Experience in a DTC, subscription, gaming, or entertainment context where purchase frequency matters
• A builder mentality: you’re energised by building something from scratch, not maintaining someone else’s legacy

**Nice to Have**

• Experience with SMS marketing as a complement to email
• Familiarity with Meta Custom Audiences and how CRM data feeds paid retargeting
• Experience working in a small, fast-moving team where you’ve had to wear multiple hats

## Benefits

• Competitive salary based on skill level and experience
• Hybrid working, 2 days per week with the team in our Stamford office
• A real seat at the table in a fast-growing challenger brand
• Direct access to the Head of Marketing and leadership team
• The opportunity to build the CRM and retention function from the ground up
• A business with genuine momentum: strong unit economics, an engaged customer base, and serious scaling ambitions