- Location
- 1 NORTH WALL QUAY, Ireland
- Workplace
- Hybrid
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Experience
- 12+ years
- Source
- Workday
Description
Editorial Strategist and Thought Leadership Lead
This role is responsible for producing exceptional thought leadership and serving as the enterprise editorial strategist — delivering flagship content that positions Citi at the forefront of the industry to peers, clients and media.
- Develop flagship content that establishes organizational authority on critical industry topics, emerging trends, and strategic priorities
- Identify and articulate emerging themes, market shifts, and strategic insights that position Citi as a forward-thinking industry leader
- Collaborate with subject matter experts across businesses to distill complex concepts into accessible, compelling narratives
- Establish and enforce editorial standards across all product and business unit content to ensure consistency, quality, and brand alignment
- Develop creative derivative assets from core content — repackaging flagship material into unique formats (e.g., infographics, executive briefs, social content, video scripts, data visualizations) purpose-built for marketing teams to activate across channels
- Digital fluency with understanding of content performance metrics, SEO, and emerging platforms
- Capacity to build consensus across diverse stakeholders with competing priorities
- Deep understanding of business strategy and how content drives commercial outcomes
- Cross-functional partnership skills to work effectively across silos
Experience
- 12+ years of experience in content creation, journalism, strategic communications, or related fields
- Proven track record of creating thought leadership content that has shaped industry conversations and driven measurable business impact
- Demonstrated editorial leadership managing content across multiple business units, products, or publications
- Background in financial services, technology, consulting, or comparable complex industries preferred
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Job Family Group:
Marketing------------------------------------------------------
Job Family:
Marketing Generalist------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Primary Location Full Time Salary Range:
109 920,00 € - 164 880,00 €------------------------------------------------------
Most Relevant Skills
Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
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