Marketing / Digital Content Intern

Job Summary

The Marketing/Digital Content Intern will contribute by concepting, creating, producing, managing, and monitoring (i.e., social media) digital content for various touchpoints. By collaborating, this position will work to ensure digital content is engaging and aligns with the overall marketing and brand strategy for Hometown Grocers.

Job Description

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Communicates with guests via online correspondences
• Assists and partners with leadership team for all markets regarding ad schedules
• Communicate with Buyer/Director team regarding upcoming promotional activities
• Creates, designs, and writes relevant content for Hometown Grocers social media platforms (Facebook, Instagram, YouTube, Twitter, Pinterest)
• Comfortable being in front of or behind the camera to create video/photo content from an iPhone or other camera equipment with an emphasis on short-form video
• Provides social media coverage at events such as our annual sales and events (i.e. Plant Blowout)
• Provides social listening and monitoring of social media channels
• Day-to-day management of social media channels, follower interactions and analytics. This includes collaboration with our digital customer support team as they field requests via our social media channels.
• Explores and identifies ways to integrate social media into business strategies
• Ensures effective design is in place for every social media profile
• Works cross-functionally and with external partners to deliver engaging content on time with meticulous attention to detail
• Ensures all content is on-brand, consistent in terms of style, quality and tone of voice
• Regular, timely attendance in compliance with the work schedule, and adequate notice to find a replacement for occasional absences

• Other duties as assigned

 

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Strong knowledge required in the following:

• Strong writing and editing skills; AP Style preferred.
• Creativity and a strong sense of design; be familiar with design software, such as Canva, InDesign and Photoshop.
• Excellent time-management, attention to detail and problem-solving skills.
• Team player with strong interpersonal skills and communication skills.

 

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

The physical demands and work environment described below are representative of those that must be met by an associate to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Sitting at a computer 90% of the time
• Bending, stretching and occasional lifting of up to 50 lbs. is required
• Professional presence and proper phone etiquette are required
• Flexible schedule

 

WORK SCHEDULE:

The Marketing/Digital Content Intern is a part-time, hourly opportunity scheduled for 15-28 hours/week.