US Vaccines GTM Readiness & Execution Senior Manager/Director (Secondment 12-18 Months)

WHY PATIENTS NEED YOU

The U.S. Vaccines business unit is a critical strategic pillar of Pfizer’s commercial portfolio, representing the largest collective impact on population health and substantial contribution to enterprise revenues and earnings. Our Vaccines protect millions of lives every year across every stage of life. Our inline and pipeline products represent a key part of Pfizer’s renewed strategy for 2030 and beyond.

Today, U.S. Vaccines are largely administered within two ‘traditional’ channels – at point of care (in HCP offices and health systems) and via retail pharmacy. However, driven by numerous factors, vaccination rates have consistently fallen year over year in the past 5 years, culminating in double-digit declines in the latest northern hemisphere winter ‘season’ of administrations.  At the same time, intense competition across categories and the involvement of multiple intermediary actors are driving pricing erosion, placing significant pressure on vaccine margins and limiting ability to reinvest in the next generation of breakthrough vaccines.

WHAT YOU WILL ACHIEVE

To meet the urgency this moment demands, US Vaccines has established a priority ‘Go to Market Innovation’ program, led by a Pilot in Command, under executive sponsorship by the U.S. Commercial Division, U.S. Primary Care and U.S. Vaccines, tasked with establishing transformative routes to market that will appropriately increase vaccine administration rates and sustain vaccines innovation.

This role will drive marketing, awareness, and operational execution that bring initiatives to life in the market which include pilots now and the next wave of channels as the strategy scales. This role will report into Susan Schneps (PIC). 

HOW YOU WILL ACHIEVE IT

• Lead PMO efforts across workstreams to ensure pilot readiness milestones are tracked and achieved while aligning cross-functional and brand teams on near-term execution and long-term readiness.

• Drive marketing and awareness execution by bringing GTM initiatives to life in the market, from patient activation to HCP engagement, in close partnership with brand and portfolio marketing teams.

• Support pilot and channel model execution by coordinating vendors and partners, resolving day-to-day challenges, and helping stand up and operate new initiatives effectively.

• Lead market research initiatives in support of gaining additional insights around new channels or customer perspectives.

• Build the operational foundation for future channels by developing playbooks, processes, and cross-functional best practices that enable scalable growth and execution.

QUALIFICATIONS

Must-Have

• Applicant must have a bachelor's degree with at least 6+ years of experience.

• Strong project / program management and operational track record standing up complex, multi-workstream efforts.

• Familiarity with US marketing landscape including HCP, pharmacy, IDN and payer engagement.

• Be an active contributor to create and operate in an environment that continuously embraces and encourages the implementation of bold, innovative ideas.

• Excellent communication and organizational skills, demonstrated through impact in prior roles.

• Act as a role model for Pfizer values.

Nice-to-Have

• Master's degree with at least 5+ years of experience; OR a PhD with 1+ years of experience.

• Marketing experience preferred.

• Clear communicator with a demonstrated record of cross-functional leadership and influence without authority.

• Thrives in white space and a fast-paced environment.

OTHER JOB DETAILS

• Last Date to Apply for Job: July 17, 2026

• Additional Location Information: PA - Collegeville

• Eligible for Relocation Package – NO

• Secondment 12-18 months

• If you are currently in a driving position with a fleet vehicle and this secondment does not require driving as an essential function of the position for 12 months or longer, you will be required to turn in your fleet vehicle for the duration of the non-driving secondment.  Please refer to the Fleet Policy and Procedures document for more information.

• There will be no change to your current work location.

• Position is considered Flexible, and colleagues are expected to comply with Log In For Your Day (LIFYD) requirements at site location (e.g. about 2.5 days a week in office).

This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview.

Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

Marketing and Market Research