Senior Affiliate Marketing Specialist

UWorld is a global leader in high-stakes exam preparation for medical, nursing, accounting, finance, law, and college admissions. We are expanding our affiliate marketing and influencer partnership initiatives to strengthen brand visibility, drive qualified traffic, and increase revenue across the US, India, and international markets.

We are seeking an experienced Affiliate Marketing Specialist with strong expertise in affiliate program management, publisher partnerships, influencer marketing, and performance-driven digital marketing.

The ideal candidate will have hands-on experience managing affiliate networks, recruiting high-performing partners, negotiating commission structures, and driving measurable revenue growth. The role will primarily focus on affiliate marketing and publisher development, with influencer partnerships as a secondary responsibility.

Key Responsibilities

1. Affiliate Marketing & Program Management (Primary Focus)

• Manage and scale affiliate programs across UWorld's educational and professional certification verticals.
• Manage affiliate networks such as Impact.com, Awin, ShareASale, CJ Affiliate, and similar platforms.
• Identify, recruit, onboard, and activate high-performing affiliates, publishers, bloggers, and educational websites.
• Negotiate commission structures, promotional opportunities, and performance-based partnership agreements.
• Manage affiliate tracking links, coupon codes, attribution, commissions, and partner payouts.
• Monitor affiliate sales, conversions, revenue, and ROI to optimize program performance.
• Build long-term relationships with high-value publishers and develop direct partnership opportunities.

2. Affiliate Publisher Acquisition & Revenue Growth

• Identify and secure partnerships with educational review websites, comparison platforms, content publishers, and niche affiliate websites.
• Develop partnerships with professional education, accounting, finance, certification, and career development publishers.
• Evaluate potential partners based on audience relevance, traffic quality, conversion potential, and revenue opportunities.
• Negotiate product reviews, sponsored placements, comparison content, newsletters, and affiliate promotions.
• Monitor competitor affiliate programs and identify new publisher acquisition opportunities.

3. Influencer Marketing & Creator Partnerships (Secondary Focus)

• Identify and onboard educational influencers, professional educators, student leaders, and niche creators across YouTube, Instagram, and LinkedIn.
• Manage influencer outreach, negotiations, onboarding, campaign execution, and performance tracking.
• Develop commission-based and performance-driven influencer partnerships.
• Track influencer-generated traffic, conversions, sales, and ROI.
• Ensure compliance with FTC guidelines in the US and ASCI regulations in India.

4. Affiliate Tracking, Analytics & Performance Optimization

• Manage affiliate tracking and reporting using platforms such as Impact.com and Awin.
• Monitor clicks, conversions, sales, commissions, attribution, and affiliate revenue.
• Identify tracking discrepancies, coupon misuse, commission errors, and potential affiliate fraud.
• Analyze affiliate performance and recommend strategies to improve conversions and revenue.
• Prepare weekly and monthly performance reports using GA4, Excel, Tableau, or similar tools.

5. Partnership Strategy & Collaboration

• Develop affiliate growth strategies aligned with product launches, exam cycles, and marketing campaigns.
• Collaborate with SEO, content, paid media, social media, and product marketing teams to maximize partnership performance.
• Identify new affiliate and influencer opportunities across US and Indian markets.
• Provide leadership with insights on affiliate revenue, publisher performance, and growth opportunities.