Vice President

Vice President, Demand Generation
Radius Division, Ignite Visibility. Remote (US).

Reports to the SVP, Radius Division.

About the role

Ignite Visibility's Radius division operates a portfolio of consumer lead-generation and home-services brands, including Keyword Connects, Best Pick Reports and Five Star Rated, and 33 Mile Radius, with a pending acquisition that will add a national home-services marketplace to the portfolio. We acquire homeowners through paid search, paid social, and organic search and connect them with contractors, and how efficiently we generate that demand is the single biggest driver of our margin.

We're hiring a Vice President of Demand Generation to own growth across every Radius business line. This is a player-coach role. You'll set the strategy, own the numbers, and lead the paid media team, and you'll also be in the accounts yourself: building campaigns, writing the ads, reading the search terms, and fixing what's broken. Paid media is the core of the job. Around it, you'll shape the SEO priorities that support our brands and bring your expertise to the agency's own B2B demand programs. If you've managed meaningful budgets, know what good organic looks like, and still get satisfaction from a well-structured account, this is for you.

What you'll own, in priority order

1. Paid media across all Radius brands: paid search and paid social, bought against cost per lead, contribution margin, and lead quality, not just spend. You own strategy, budget, and performance for every brand, including newly acquired ones, from day one.

2. Integration of acquired paid programs: audit, restructure, and rebuild the paid social and paid search programs of acquired brands and bring them under one measurement framework. During transition, the acquired team executes within their stack to your plan, with execution moving to your team on an agreed timeline.

3. The blended demand view: cost per lead and margin across every source, including affiliate and partner traffic that is managed by others, so leadership sees one picture of how Radius acquires demand.

4. SEO influence: you set the organic priorities and targets for the Radius brands and work with the internal SEO teams in marketing and the agency to get them on the roadmap. You bring the point of view and the business case; they execute.

5. Other demand channels as they make sense for each brand: lifecycle and email, CRO on landing pages and forms, and new-source tests.

6. Agency B2B demand generation: paid programs that generate pipeline for Ignite Visibility's agency services and for Radius selling to contractors, across LinkedIn, paid search, paid social, and retargeting, in partnership with sales and marketing leadership. 

Across all of it: weekly performance reporting to division and investor leadership, and the honest version of the story when something isn't working. The paid media team reports to you; you own standards, development, and capacity planning as the portfolio grows. You manage the Google, Meta, Microsoft, and other media source relationships, and you own budget forecasting, pacing, and reallocation across brands and channels based on marginal return.

What we're looking for

• 10+ years in performance marketing with at least 5 managing multi-million-dollar annual media budgets across search and social, and at least 3 leading a team.

• Direct experience in lead generation, marketplaces, or another model where demand is bought and built against unit economics (CPL, CAC, contribution margin), not brand metrics.

• Hands-on fluency in Google Ads, Meta Ads Manager, and Microsoft Ads; you can open an account cold and know what to fix in an hour. B2B experience (e.g. LinkedIn Campaign Manager) a strong plus

• Working knowledge of SEO sufficient to set priorities and make the case for them: you can read a Search Console report, tell a rankings problem from a CTR problem, and know what to ask a technical or content team for.

• Strong analytics: GA4, Search Console, Looker or similar, comfortable in spreadsheets and SQL enough to pull your own data.

• People leadership: you've built or run a performance marketing team and can hold a high bar without doing everything yourself.

• Operator mindset: comfortable in a division that moves fast, reports to a private equity partner, and expects decisions backed by numbers.

• Nice to have: post-acquisition integration experience, B2B demand generation for a services or agency business, home services or local-services background, lifecycle or CRO experience.

What success looks like in the first year

• Radius paid media running to a single contribution-margin framework across brands, with weekly reporting leadership trusts.

• Acquired paid programs integrated, with lead quality and cost per lead measurably better than at acquisition.

• Organic priorities set for each brand and adopted by the SEO teams, with the trend reversed or stabilized where it's been declining.

• Agency B2B program growth, with clear pipeline attribution and a plan to scale what works.

• A paid media team that's stronger than when you arrived.

 

Ignite Visibility is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.