Senior Product Marketing Manager - IoT Software

Silicon Labs (NASDAQ: SLAB) is the leading innovator in low-power wireless connectivity, building embedded technology that connects devices and improves lives. Merging cutting-edge technology into the world’s most highly integrated SoCs, Silicon Labs provides device makers the solutions, support, and ecosystems needed to create advanced edge connectivity applications. Headquartered in Austin, Texas, Silicon Labs has operations in over 16 countries and is the trusted partner for innovative solutions in the smart home, industrial IoT, and smart cities markets. Learn more at www.silabs.com.

Meet the Team

Silicon Labs is building a world-class Broad Market Product Line to accelerate broad-market adoption across our wireless IoT portfolio by delivering complete, scalable “whole product” solutions—silicon, modules, software, tools, enablement, and ecosystem partnerships—through a self-service, low-touch, and standardized go-to-market model.

As Senior Product Marketing Manager – IoT Software, you will join the Product Marketing & Broad Market organization and serve as the software product marketing lead for Broad Market Products as well as the BU-wide integration lead for software planning, prioritization, and release alignment. You will synthesize voice-of-market insights into clear software priorities, enablement strategy, and assets that improve developer experience and accelerate mass-market adoption. Additionally, you will represent all BU Segments (Commercial, Home, Industrial, Life) in the software planning process and serve as the primary interface to Software Product Management and R&D—presenting a unified, data-driven view of Segment + Broad Market priorities and driving alignment on trade-offs and release readiness.

Responsibilities

Broad Market Software Strategy, Tools, and Enablement

• Set and drive the broad market software strategy across Silicon Labs’ wireless IoT portfolio to improve developer experience, reduce friction, and increase mass-market adoption (design-ins, time-to-market, supportability).

• Own the end-to-end developer experience for broad market products: SDKs, SDK packaging, tools/workflows, dev kits, reference apps, documentation, onboarding content, training, and community enablement.

• Define and execute software launch and readiness for broad market products—ensuring internal and external enablement assets are complete, consistent, and measurable.

• Develop and manage software-focused ecosystem partnerships (cloud/platform, RTOS/OS, tooling, middleware) that accelerate adoption and strengthen portfolio differentiation.

• Define and monitor adoption and customer experience metrics (e.g., time-to-first-build, eval-to-design-in conversion, tool usage, top support drivers, net promoter score) to inform decision-making and drive continuous improvement based on insights.

Software Planning, Prioritization, and Release Alignment (BU-Wide)

• Lead BU-wide software prioritization and release planning across Broad Market and Segments (Commercial, Home, Industrial, Life); represent a unified BU view in planning forums with Software Product Management and R&D, driving alignment on priorities and trade-offs.

• Communicate clear prioritization rationale using customer impact, revenue/design-in potential, time-to-value, quality, and strategic differentiation.

• Identify and translate market and customer needs into engineering-ready requirements at the 2nd/3rd level of detail; communicate technical and business implications to inform decisions.

Cross-Functional Leadership and Execution

• Partner with global stakeholders including leadership, Product Marketing, Product Management, Engineering/R&D, Program/Project Management, Sales/FAEs, Support/Apps, and Community to align roadmaps, priorities, release readiness, and stakeholder communications.

• Implement repeatable mechanisms (prioritization frameworks, readiness scorecards, voice-of-market intake, top support driver analysis, and post-release learnings) to improve execution quality and predictability.

Skills You Will Need

Minimum Qualifications:

• Bachelor’s degree in Electrical Engineering, Computer Engineering, Computer Science, or related technical discipline (or equivalent experience).

• 10+ years of industry experience in IoT/wireless/embedded/semiconductors, including 5+ years in software product marketing or software product management.

• Strong understanding of software development lifecycle processes and release management.

• Proven track record of leading software planning, prioritization, and release execution and demonstrated ability to influence roadmap trade-offs across multiple business stakeholders.

• Strong understanding of wireless IoT markets, ecosystems, and technologies including Bluetooth, Wi-Fi, 802.15.4 (Zigbee/Thread/Matter), sub-GHz, and edge compute.

• Exceptional communication skills with the ability to translate complex technical topics into crisp, decision-ready narratives and enablement content.

The following qualifications will be considered a plus:

• Hands-on experience developing embedded software (e.g., connectivity stacks/protocols, SDK components, device drivers, tools, or reference applications).

• Experience improving developer experience and adoption for embedded/IoT SDKs and tools (IDE/tooling, docs, examples, development kits, onboarding flows).

• Experience building scalable enablement programs for broad-market customers (distribution, community, self-service models).

• Familiarity with IoT/embedded developer workflows (IDE/toolchains, debugging, SDK structure, CI/build, sample apps) and system-level considerations (OS selection, security, provisioning, interoperability/certification, low-power, connectivity stacks).

• Experience developing ecosystem partnerships/integrations (cloud, middleware, toolchain).

• Experience building business cases that tie software investments to business outcomes grounded in analytics and data (e.g., adoption funnel metrics, customer success measures).

• Familiarity with edge compute and AI/ML technologies.

Benefits & Perks 

You can look forward to the following benefits:   

• Great medical (Choice of PPO or Consumer Driven Health Plan with HSA), dental and vision plans

• Highly competitive salary

• 401k plan with match and Roth plan option

• Equity rewards (RSUs)

• Employee Stock Purchase Plan (ESPP)

• Life/AD&D and disability coverage

• Flexible spending accounts

• Adoption assistance

• Back-Up childcare

• Additional benefit options (Commuter benefits, Legal benefits, Pet insurance)

• Flexible PTO schedule

• 3 paid volunteer days per year

• Charitable contribution match

• Tuition reimbursement

• Free downtown parking

• Onsite gym

• Monthly wellness offerings

• Free snacks

• Monthly company updates with our CEO

The annualized base pay range for this role is expected to be between $124,600 - $231,400 USD. Actual base pay could vary based on factors including but not limited to experience, geographic location where work will be performed and applicant’s skill set. The base pay is just one component of the total compensation package for employees. Other rewards may include an annual cash bonus, equity package and a comprehensive benefits package.

Silicon Labs is an equal opportunity employer and values the diversity of our employees. Employment decisions are made on the basis of qualifications and job-related criteria without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other characteristic protected by applicable law.