Chief Marketing Officer

Chief Marketing Officer (CMO)
Location: Cape Town

Our client, a Cape Town based business operating in the fintech space, is focused on changing how people access and experience financial services. With ambitious growth plans ahead, they are appointing key members of their executive leadership team.

They are recruiting for four C suite roles:

• Chief Marketing Officer (CMO): to lead the brand and drive customer acquisition and growth
• Chief Operating Officer (COO): to design and scale the operations that power the business
• Chief Business Officer (CBO): to lead commercial growth, partnerships and revenue
• Chief Technology and Information Officer (CTO/CTIO): to lead the technology, platform, data and cybersecurity strategy

This is an opportunity to shape the strategy and culture of a growing business and to have real ownership of the results. If you're an experienced leader who thrives in a fast paced environment, we'd love to hear from you.

The role: Chief Marketing Officer

As Chief Marketing Officer, you will lead the brand and drive sustainable customer growth, bringing AI into the heart of how the business understands and engages its customers.

What you'll be doing

• Defining and owning the brand, marketing and customer strategy
• Building a distinctive, trusted brand in a competitive financial services market
• Driving customer acquisition, activation and retention across digital and performance channels
• Leading go to market plans for new products, working closely with product and commercial teams
• Using data and customer insight to optimise campaigns and spend
• Leading the adoption of AI across marketing, including personalisation, customer insight, content creation and campaign optimisation
• Selecting and managing agency partners
• Building and leading a high performing marketing team
• Ensuring all marketing activity meets financial services regulatory requirements

What you'll bring

• A degree in Marketing, Business or Commerce; an MBA will be advantageous
• 15+ years of marketing experience, including at least 5 years in a senior leadership or executive role
• A track record of building brands and driving growth in fintech, digital or consumer businesses
• Strong digital and performance marketing expertise
• Practical experience using AI tools and data to improve marketing performance and customer engagement
• A data driven, commercially focused mindset
• The ability to be both strategic and hands on in a fast paced environment

Please note that the final scope and structure of this role, including the teams and functions that will report into it, will be confirmed following the interview process. The responsibilities outlined above are therefore indicative and may be refined accordingly.

Due to the high volume of applications we receive, we are unable to respond to each candidate individually. If you have not heard from us within one month of applying, please consider your application unsuccessful.

In line with the company's Employment Equity plan, preference will be given to South African citizens from previously disadvantaged backgrounds.