senior manager, media

Now Brewing – senior manager, media! #tobeapartner

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

This job contributes to Starbucks success by connecting consumers to Starbucks through out of store (OOS) advertising efforts. Contributing to our goal of building enduring relationships with consumers, amplifying messages through advertising; to persuade, inform and personalize consumer communication. This role drives both Starbucks short term and long-term business outcomes; specifically - transaction growth, loyalty program growth and brand preference.

This role leverages expertise in advertising communication theory, media strategy, consumer behavior, ad products, targeting methods and purchase models to create, craft and execute advertising campaigns in partnership with subject matter expert team members, agencies, vendors and cross functional stakeholders. This role prepares Starbucks for future successes through continual innovation, synthesizing insights and business objectives to generate ideas and impactful advertising programs.

This role will support a variety of advertising campaigns, but primarily those aligning to Brand, Loyalty and Seasonal advertising efforts.

As a senior manager, media, you will…

· Develop and drive consumer advertising campaigns \- Co-Author media plans in support of Starbucks business objectives and partnership with marketing colleagues and in collaboration with subject matter managers and agency leads.

· Drive Starbucks learnings and steward multimillion dollar ad investments \- Apply analytical and measurement/tracking skills to review campaign performance, conduct analysis and present data and findings clearly, concisely and accurately to improve business impact of advertising.

· Manage agency team resources and cross functional workflows \- Provide critical oversight and feedback to agency teams, engage with media vendors to identify new ad opportunities as well as discuss areas of need for the organization to further innovation in advertising .

· Inspire innovation – use advertising to create and learn from new customer communication investments, custom programs, targeting approaches and digital experiences

· Contribute to the culture of a great team

We’d love to hear from people with:

· 5+ years of prior media experience (agency, publisher, or client)

· Prior experience managing agencies and working with remote teams, 5+ years

· Project leadership in a cross-functional environment, 5+ years

· Deep understanding of media mathematical principles, data strategy, and communication concepts of Reach, Frequency, Recency, Ad Decay, and Stacking Effect Communication.

· 5+ years experience budget management, invoicing, forecasting and stewardship

· MBA Strongly preferred

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.

*If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.

The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

We believe we do our best work when we're together, which is why we're onsite four days a week.

Join us and inspire with every cup. Apply today!

Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at [email protected] or 1(888) 611-2258.