senior manager, content strategy

Now Brewing – senior manager, content strategy #tobeapartner

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

As a senior manager, content strategy, you will play a critical role in shaping and executing the content strategy to amplify our brand narrative and business priorities while elevating the partner experience. You will collaborate across teams to deliver compelling stories and campaigns that drive positive sentiment and bring priority messages to life.

In this role, you will be responsible for maintaining an editorial calendar for communications channels and be a key liaison between external communications and storytelling teams, ensuring alignment across campaigns, evergreen content, and enterprise priorities. You will partner closely with creative operations, insights, and reporting teams to deliver work on time, on budget, and with measurable impact.

For a passionate, detail-oriented communicator who thrives in a fast-paced, collaborative environment, this is a one-of-a-kind opportunity to shape how Starbucks shows up in the world.

As a senior manager, content strategy, you will…

Content Strategy & Planning

• Co-manage the editorial calendar for digital communications channels.

• Develop and deliver content strategies for campaigns and evergreen content that align with brand priorities and business objectives.

• Build strategy presentations for review by leaders.

• Partner with insights and reporting teams to integrate data-driven recommendations into content plans.

• Partner with the channel strategy team for channel optimization opportunities and planning

Stakeholder Engagement

• Serve as a liaison between external communications and storytelling teams.

• Advise stakeholders on best practices for leveraging external-owned channels.

• Maintain consistent engagement with assigned business “beats” to anticipate needs, recommend evergreen ideas, and nurture relationships.

Project Management

• Facilitate strategist team meetings to ensure alignment

• Collaborate with creative operations to ensure projects are delivered on time and within budget.

• Manage intake forms, track progress, and keep stakeholders informed of timelines, deliverables, and outcomes.

• Facilitate stakeholder reviews and approvals throughout the project lifecycle.

• Provide weekly updates to stakeholders for ongoing projects

Performance & Reporting

• Ensure reporting (recap) and insights (before work kicks off) requests are submitted and fulfilled for campaigns and initiatives.

• Support post-campaign retrospectives and wrap-up reports to inform future strategies.

Measuring your success

• increased message recall and positive sentiment across external channels.

• Timely delivery of campaigns and evergreen content.

• Strong stakeholder relationships and proactive content recommendations.

• Effective integration of insights into content planning and reporting.

We’d love to hear from people with:

• 6+ years in communications, content strategy, or related field.

• Strong understanding of brand storytelling, external communications, and digital channels.

• Excellent project management and stakeholder engagement skills.

• Ability to synthesize insights into actionable strategies.

• Skilled in building presentations and communicating complex ideas clearly.

• Bachelor’s degree or equivalent experience.

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.

*If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.

The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

We believe we do our best work when we're together, which is why we're onsite four days a week.

Join us and inspire with every cup. Apply today!

Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at [email protected] or 1(888) 611-2258.