Sr. Director, CDO Strategic Growth

Alignment Health is breaking the mold in conventional health care, committed to serving seniors and those who need it most: the chronically ill and frail. It takes an entire team of passionate and caring people, united in our mission to put the senior first. We have built a team of talented and experienced people who are passionate about transforming the lives of the seniors we serve. In this fast-growing company, you will find ample room for growth and innovation alongside the Alignment Health community. Working at Alignment Health provides an opportunity to do work that really matters, not only changing lives but saving them. Together.

The Sr. Director, CDO Strategic Growth is the senior growth leader within the Care Delivery Organization, responsible for driving membership growth, enrollment performance, and market expansion across the CDO's four markets: Nevada, Texas, Arizona, and North Carolina. This role leads a team of growth professionals and works closely with CDO market leadership, Provider Contracting, and directly contracted physician groups to execute multi-channel growth strategies that convert physician group partnerships into sustained enrollment and attributed membership gains. The key outcomes this role drives are measurable increases in membership, attribution, and enrollment through directly contracted physician channels — executed through disciplined growth planning, effective AEP readiness, data-driven campaign management, and continuous ROI optimization across all four CDO markets.

Job Responsibilities:

1. Develop and execute annual and multi-year CDO membership growth plans. Build and own a comprehensive annual growth plan for each CDO market — Nevada, Texas, Arizona, and North Carolina — focused on measurable gains in membership, attribution, and enrollment through directly contracted physician groups; and lead the development of a multi-year growth plan that positions the CDO for scalable market expansion.

2. Drive AEP readiness and enrollment execution across all four markets. Own AEP planning and promotional execution for the CDO — coordinating with Provider Contracting, CDO market leadership, and directly contracted physician groups to ensure the CDO is operationally prepared to maximize enrollment during the annual enrollment period and open enrollment windows, with clear accountability for enrollment outcomes by market.

3. Partner with Provider Contracting, Market Leadership, and directly contracted physician groups to execute growth initiatives. Serve as the CDO's primary growth coordination point — partnering with Provider Contracting, CDO market leadership, and directly contracted physician groups to align on enrollment goals, activation strategies, and joint execution plans that drive membership growth and attribution through the physician channel.

4. Monitor market growth opportunities, enrollment trends, and membership expansion strategies. Continuously analyze market-level enrollment trends, competitive positioning, physician practice dynamics, and membership expansion opportunities across Nevada, Texas, Arizona, and North Carolina — translating intelligence into adjustments to the CDO growth strategy that maintain competitive differentiation and capture available market share.

5. Track growth analytics and measure ROI across all programs and markets. Develop and maintain the CDO's growth analytics framework — tracking enrollment outcomes, attribution rates, membership trends, campaign performance, and ROI by market and program — and use that data to optimize resource allocation, prioritize initiatives, and report results to CDO leadership on a defined cadence.

6. Manage the CDO growth budget and optimize investment decisions. Develop and oversee the CDO growth budget — allocating resources across markets, physician group activation programs, and AEP campaigns in alignment with CDO enrollment targets; tracking spend against enrollment and membership outcomes; and continuously reallocating investment toward the highest-performing channels and activities.

7. Build, lead, and develop the CDO Strategic Growth team. Directly manage the CDO growth team — setting clear performance expectations, building individual capabilities through coaching and development planning, and maintaining a team culture that is accountable, results-oriented, and capable of executing growth plans simultaneously across Nevada, Texas, Arizona, and North Carolina.

Other duties and projects not listed above.

Supervisory Responsibilities:  

This role carries full people management authority over the CDO Strategic Growth team.

• Directly supervises marketing and growth staff; responsible for all supervisory functions including recruiting, onboarding, coaching, performance management, and retention

Supervisory Requirements: Fulfill supervisory responsibilities in accordance with organization policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Job Requirements:

Experience:

Required:

• Minimum 10 years of progressively responsible growth, marketing, or business development experience — with a demonstrated track record of driving measurable membership, enrollment, or market share growth in managed care or Medicare Advantage
• Significant experience working directly with health plans, CDOs, or physician groups in a Medicare Advantage environment, with direct accountability for enrollment or attribution outcomes
• Demonstrated experience developing and executing annual and multi-year growth plans with measurable membership and enrollment results
• Experience coordinating AEP readiness and promotional execution across multiple markets in partnership with contracting and market leadership teams
• Proven ability to build and manage growth analytics frameworks, track ROI, and optimize investment decisions based on enrollment and attribution performance data
• Experience analyzing market-level enrollment trends, competitive dynamics, and membership expansion opportunities to inform growth strategy

Preferred:

• Prior experience at the Director or Sr. Director level in a Medicare Advantage health plan, CDO, or IPA growth or marketing function with direct accountability for enrollment outcomes
• Background in value-based care growth strategy, physician group engagement, or market expansion in a multi-market managed care environment
• Experience integrating physician practice-level data into enrollment and attribution growth strategies

Education:

Required:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; equivalent combination of professional experience and education will be considered

Preferred:

• Master's degree in Marketing, Business Administration, Healthcare Administration, or a related field

Training:

Required:

• Demonstrated working knowledge of Medicare Advantage marketing regulations, AEP requirements, and CMS marketing guidelines as they apply to provider and broker-facing communications

Preferred:

• Formal training in multi-channel marketing strategy, healthcare marketing compliance, or digital marketing analytics

Specialized Skills:

Required:

• Medicare Advantage Growth Planning & Enrollment Strategy (Specialized Skill — Health Care Administration): Expert ability to develop and execute annual and multi-year growth plans that drive measurable gains in membership, enrollment, and attribution — through physician group channels, AEP execution, and market-specific strategies across multiple CDO markets.
• AEP Readiness & Enrollment Execution (Specialized Skill — Health Care Administration): Demonstrated ability to plan, coordinate, and execute AEP readiness and enrollment programs across multiple markets — including activation of physician group channels, promotional execution, and cross-functional coordination with contracting and market leadership to capture enrollment during annual and open enrollment periods.
• Growth Analytics & ROI Management (Specialized Skill — Analysis): Ability to build and maintain a growth analytics framework that tracks enrollment outcomes, attribution rates, membership trends, and campaign ROI — and to use data to drive program optimization, budget reallocation, and leadership reporting.
• Market Intelligence & Membership Expansion Strategy (Specialized Skill — Market Analysis): Ability to continuously analyze market-level enrollment trends, competitive positioning, and membership expansion opportunities in CDO markets — and translate intelligence into strategic adjustments that keep the CDO differentiated and positioned for growth.
• Budget Management & Growth Investment Optimization (Specialized Skill — Business Operations): Experience managing significant growth and marketing budgets across multiple markets and programs — with the ability to allocate resources strategically against enrollment targets, track spend against outcomes, and continuously optimize investment decisions based on measurable performance data.
• Cross-Functional Collaboration & Stakeholder Alignment (Common Skill — Business Leadership): Proven ability to work effectively with Provider Contracting, CDO market leadership, and directly contracted physician groups to align on growth goals and execute coordinated enrollment strategies — without owning contracting or relationship management accountability.
• Team Leadership & Capability Development (Common Skill — Human Resources): Demonstrated ability to build, lead, and develop a high-performing CDO growth team — through clear expectations, active coaching, structured development planning, and a culture of accountability and results across multiple markets simultaneously.

Preferred:

Licensure:

Required:

Preferred:

Essential Physical Functions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. While performing the duties of this job, the employee is regularly required to talk or hear. The employee regularly is required to stand, walk, sit, use hand to finger, handle or feel objects, tools, or controls; and reach with hands and arms.

2. The employee frequently lifts and/or moves up to 10 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Pay Range: $149,882.00 - $224,823.00

Pay range may be based on a number of factors including market location, education, responsibilities, experience, etc.

Alignment Health is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, protected veteran status, gender identity, or sexual orientation.

*DISCLAIMER: Please beware of recruitment phishing scams affecting Alignment Health and other employers where individuals receive fraudulent employment-related offers in exchange for money or other sensitive personal information. Please be advised that Alignment Health and its subsidiaries will never ask you for a credit card, send you a check, or ask you for any type of payment as part of consideration for employment with our company. If you feel that you have been the victim of a scam such as this, please report the incident to the Federal Trade Commission at https://reportfraud.ftc.gov/#/. If you would like to verify the legitimacy of an email sent by or on behalf of Alignment Health’s talent acquisition team, please email [email protected].