Associate Managing Consultant, Advisors & Consulting Services, Marketing

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Associate Managing Consultant, Advisors & Consulting Services, Marketing

Overview-Envision this role as the pivot in a thrilling marketing services transformation. It's about fully embracing and fueling change while seamlessly balancing traditional marketing endeavors. This profile thrives in a dynamic environment, contributing ideas, and actively steering this transformational journey.

Roles and Responsibilities
Client Impact
• Craft personalized engagement strategies: Develop tailored growth marketing engagements based on customer demographics and behavior to captivate new audiences
• Manage multi-channel media platforms: Oversee email campaigns, sponsored content, and advertisements across various media platforms, optimizing for visibility and lead generation
• Drive CRM & analytics for growth: Segment audiences for data-driven campaigns from various data sets, focusing on increased spending and customer reactivation while employing analytics for impactful decision-making
• Optimize market insights & user experience: Analyze feedback to refine the card application process, conduct surveys for feature enhancement, and refine UX/UI design to improve conversion rates
Team Collaboration & Culture
• Champion collaborative innovation: Partner with internal and external stakeholders for targeted marketing, integrating AI into strategies while fostering an environment of innovation within the team
• Grow from coaching to enable ownership of day-to-day project management across client projects, and mentor junior consultants

Basic Qualifications
• Undergraduate degree with Growth Marketing expertise and mindset, and work experience in driving omni-channel user acquisition and engagement
• Problem solving and user centric mentality, bringing creative solutions to complex challenges
• Proven capability in data analysis, translating raw data into actionable insights
• Client Management: track record in managing client accounts and leading digital marketing solutions
• Project Execution: Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes
• Collaboration: Thrive in a matrix organization structure, manage internal and external stakeholders effectively
• Communication: Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects. Articulate storyteller, translating complex insights into compelling narratives that resonate with audiences
• Innovation: Show the ability to ideate, manage, and roll out complex and competitive digital marketing initiatives. Think future-forward with a continuous focus on optimization and innovation
• Ability to communicate effectively in English and the local office language (if applicable)
• Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs
• Ability to travel to client sites on a semi-regular basis

Preferred Qualifications
• Minimum 5 years of proven marketing working experience
• Prior experience in performance marketing, digital media, business intelligence
• Experience in CRM, marketing automation is desirable. Certification is a plus
• Market savvy, understanding emerging trends and using market opportunities

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.