Videography & Photography Marketing Aide

SALARY

$22.50 - $28.13

JOB SUMMARY

Under general supervision, this position will be responsible providing administrative support, coordination, and assistance for marketing division initiatives

ESSENTIAL JOB FUNCTIONS: 
• Understand end users’ needs and develop promotional efforts to attract them to products and services offered by the department. 
• Develop marketing materials, including videos, photos and other visual collateral consistent with the Parks and Recreation and City brands through various forms of video editing software. 
• Maintain maximum compatibility of all materials for the end-user and also for subsequent use. 
• Consult and coordinate on promotional needs with peers and supervisors to ensure projects and departmental objectives are met in a timely manner. 
• Generate correspondence, memos, press releases, agendas, minutes, reports, forms, manuals, and/or other written materials appropriate to department.  
• Ensure that necessary copies of pertinent forms, materials, reports, records, and documents are made, distributed and filed. 
• Pay close attention to detail and maintain proofreading proficiency.
• Multi-task, remain organized and manage time efficiently in a fast-paced environment. 
• Conduct general market research, identify trends and provide reports based on information collected.  
• Assist in the implementation of various social media efforts, including but not limited to, Facebook, Instagram and YouTube to engage customers in the City’s Parks and Recreation programs and events. 
OTHER JOB FUNCTIONS: 
• Assist with the implementation of programs such as, but not limited to, focus groups, public events and special meetings. 
MINIMUM QUALIFICATIONS: 
Knowledge, Skills and Abilities Required:  
• Knowledge of video and traditional camera operation. 
• Knowledge of marketing techniques and principles. 
• Knowledge of public relations techniques and principles. 
• Knowledge of digital camera and video editing software. 
• Knowledge of equipment, methods and procedures related to media communication, including but not limited to, journalism, photography, videography and audiovisual. 
• Knowledge of social network trends. 
• Knowledge of equipment, methods and procedures related to advertising products.

• Knowledge of audits and research methods to test effectiveness of marketing, public relations and public affairs campaigns. 
• Knowledge of the purpose and goals of a municipal government and of parks and recreation. 
• Knowledge of AP Style Writing. 
• Knowledge of basic computer applications including, but not limited to Microsoft Word, Microsoft Excel, Microsoft PowerPoint, HTML, Adobe Creative Suite, to include Adobe Photoshop and Adobe Premier Pro. 
• Strong attention to detail and proficiency in editing. 
• Skill in analyzing possible alternative methods, methods of processing information and choosing the best solution to problems. 
• Skill in communicating with other city employees and the public by oral and written means. 
• Skill in managing multiple priorities and tasks while maintaining meaningful progress. 
• Ability to use the internet for work-related tasks, such as, topic research and information verification. 
• Ability to operate a variety of office equipment including, but not limited to PC, cellular phone, video and photography cameras. 
• Ability to establish and maintain good working relations with internal and external customers. 
• Ability to work independently under general direction. 
• Ability to perform a variety of physical skills, including but not limited to: filing, sorting, stooping, twisting, walking, and exerting or lifting forces up to 40 lbs. 
• Ability to work evenings and weekends as necessary to cover activities, programs and events. 
Qualifying Education and Experience:  
• Two (2) years of college coursework with emphasis in videography, marketing, or related field, two (2) years related experience, or equivalent combination of education and/or experience.  
• Possession of a valid Texas Operator’s License, Class C, with good driving record required.
Preferred Education and Experience:  
• Experience with municipal Parks and Recreation.  
• Experience in video news content creation and/or videography preferred.  
Employment Screenings Required:  
• Criminal background check. 
• Drug and alcohol screens.
• Motor vehicle review (MVR).
• Physical and human performance review. 

City of Arlington is an Equal Opportunity Employer.