Email and Social Media Marketing Specialist

Overview

Email & Social Media Marketing Specialist 

 

Fox Pest Control is looking for a hands-on Email & Social Media Marketing Specialist to execute campaigns that strengthen customer relationships, grow Fox's visibility, and generate measurable results. 

 

Reporting to the Director of Marketing and partnering closely with the Managing Editor and Creative Marketing team, you will support Fox's customer lifecycle program and manage the day-to-day execution of Fox's social presence. You will build, test, schedule, and send email campaigns and coordinate direct mailers in Cinch while also creating organic social content, building a micro-influencer program, and running straightforward paid social campaigns. 

 

Marketing leadership and the Managing Editor will provide lifecycle strategy, journey priorities, audiences, offers, and editorial direction. You will turn that direction into polished campaigns and content that launch accurately and on time. 

 

What we offer

• Positive and Empowering Workplace Culture
• Flexible Work Schedule
• Base salary of $55,000 to $65,000 annually depending on experience
• Competitive Health Insurance including Medical, Dental, and Vision for full-time employees
• 401k with a generous company match
• PTO after just 30 days for Full-time individuals
• Paid holidays
• Paid Sick leave and Bereavement for FT/PT employees
• Employee Stock Purchase Plan
• Strong potential and room for growth with an Individualized Leadership Plan for every team member
• Paid hands-on training opportunities
• Referral bonuses

Responsibilities

Email and Direct Mail Campaign Execution 

• Build, test, schedule, and send branded email campaigns and automated journeys in Cinch from approved lifecycle plans, including welcome, cross-sell, win-back, referral, seasonal, and customer education programs. 

• Design and maintain reusable email templates with clear hierarchy, mobile responsiveness, accessibility, and a strong customer experience; make light copy and design adjustments when needed. 

• Set up links, personalization, audience rules, suppression lists, UTM tags, tests, proofs, and approvals before scheduling or launching a campaign. 

• Support direct mail campaigns by adapting approved templates, coordinating audience lists and proofs, and managing production and delivery timelines with Cinch or other partners. 

Social Media Content and Community 

• Translate the strategy, messaging priorities, and editorial direction provided by the Managing Editor and Marketing leadership into a practical social media calendar. 

• Create, edit, schedule, and publish platform-appropriate posts, short-form videos, reels, stories, and carousels using customer stories, technician content, articles, branch updates, recruiting stories, FoxGiving work, and campaign assets. 

• Create clean, on-brand graphics and templates in Canva or Adobe tools and complete light photo and video editing for social channels; partner with Creative Marketing when a campaign requires higher-production work. 

• Work with branch teams, employees, and customers to gather raw stories, field content, photos, videos, permissions, and other assets, then package them into useful social content. 

• Monitor comments, messages, mentions, and reviews; respond when appropriate and route customer service concerns to the correct team. 

• Maintain an organized content library, publishing calendar, approval process, and record of usage rights so content can be reused safely and efficiently. 

Micro-Influencer and Creator Program 

• Build and manage Fox's micro-influencer program, including creator research, outreach, vetting, onboarding, campaign briefs, timelines, approvals, and deliverables. 

• Coordinate creator content, usage permissions, promotional codes, landing pages, and payment documentation with internal teams and partners. 

• Track creator performance using links, UTMs, promo codes, leads, sales, engagement, and content quality, then recommend which partnerships to expand, adjust, or discontinue. 

Paid Social Advertising 

• Build, launch, and manage straightforward paid social campaigns in Meta Ads Manager and other approved platforms using established goals, budgets, offers, and brand standards. 

• Create and test audiences, copy, creative variations, placements, and calls to action for branch growth, lead generation, recruiting, and other business priorities. 

• Use campaign UTMs and available performance data, partnering with Digital Marketing on landing pages, pixels, conversion tracking, and advanced attribution. 

• Monitor spend and performance, make informed optimizations, and provide clear campaign recaps and recommendations. 

Measurement, Collaboration, and Campaign Management 

• Maintain content and campaign calendars, project timelines, status updates, documentation, and approval records across social, influencer, email, and direct mail work. 

• Report on meaningful channel and campaign outcomes, including content output, reach, engagement, audience growth, leads, sales, cost per lead, cost per acquisition, and return on ad spend. 

• Work closely with Creative Marketing, Digital Marketing, Customer Experience, Sales, Operations, branch teams, IT, Business Analytics, and outside vendors to keep campaigns moving. 

Qualifications

• Two or more years of hands-on experience in email marketing, social media marketing, digital marketing, content marketing, or a related role, or equivalent demonstrated ability. 

• A strong portfolio with examples of branded social content you personally created, published, or managed. 

• Experience building, testing, and sending campaigns in an email marketing, CRM, or customer engagement platform; experience with Cinch is not required. 

• Experience creating platform-specific posts, including short-form video, graphics, captions, reels, stories, and carousels. 

• Some hands-on experience building or managing paid social campaigns, especially in Meta Ads Manager. 

• Working ability in Canva, Adobe Creative Cloud, or similar design tools, plus basic photo and video editing skills. 

• Strong writing, editing, organization, and project-management skills, with the ability to work independently, collaborate across teams, and manage several active projects at once. 

• Comfort reviewing basic social, advertising, email, website, and sales data to evaluate performance and improve future work. 

Preferred Qualifications 

• Experience building or managing an influencer, creator, ambassador, affiliate, user-generated content, or community partnership program. 

• Experience with lifecycle marketing, automated customer journeys, audience segmentation, or email personalization. 

• Experience with Meta Business Suite, social scheduling tools, Google Analytics, Salesforce, Cinch, or similar platforms. 

• Experience connecting campaigns to leads, customers, revenue, or return on investment in a multi-location, home services, consumer services, subscription, or recurring revenue business. 

• Experience coordinating print or direct mail campaigns with outside vendors. 

• Photography, on-location content capture, interviewing, or more advanced short-form video production skills. 

Fox Pest Control is an Equal Opportunity / Protected Veterans / Individuals with Disabilities Employer 

 

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