Marketing Specialist III-Communications

Weekend Requirements: As Needed | Work Hours: 40 | Status: Full Time - 1.0 FTE (80 hours per pay period) | Entity: Owensboro Health System | Department: Marketing

Job Summary:

Advances Owensboro Health's brand, reputation and strategic priorities through media relations, storytelling, content development, digital communications and social media leadership. This position develops and executes communication strategies that increase awareness of Owensboro Health's services, providers, employees and community impact across owned, earned and shared channels. The role serves as a trusted communications advisor, cultivates relationships with media partners and internal stakeholders and creates compelling content that strengthens audience engagement and organizational visibility.

Job Responsibilities:

• Develops, leads and executes integrated communication strategies, initiatives and campaigns that support organizational goals, strengthen Owensboro Health's reputation, enhance brand awareness and increase audience engagement.

• Serves as a primary media contact by managing media inquiries, cultivating relationships with journalists, coordinating interviews and identifying opportunities for earned media coverage.

• Creates, edits and distributes content and develops communication plans, key messages, presentations, talking points and related materials to support organizational priorities, campaigns and strategic initiatives.

• Leads social media strategy and content planning, ensuring consistent messaging, audience engagement and alignment with brand standards and organizational priorities.

• Collaborates with providers, leaders, service lines and other stakeholders to identify, develop and promote stories that highlight Owensboro Health's people, services, expertise and community impact.

• Develops communication plans, key messages, presentations, talking points and other materials to support strategic initiatives, campaigns and organizational priorities.

• Monitors media coverage, social media performance, audience engagement and communication trends, providing recommendations that improve effectiveness and visibility.

• Assists with crisis communications, reputation management and sensitive communication issues by supporting timely, accurate and coordinated messaging.

• Coordinates photography, videography, multimedia storytelling, media events, community outreach activities and other communication initiatives as needed.

• Ensures all communications are accurate, audience-focused, aligned with organizational priorities, compliant with applicable regulations and consistent with Owensboro Health's brand and values.

• Proactively identifies opportunities to strengthen brand awareness, reputation and audience engagement.

Skills and Attributes:

• Requires critical thinking skills and decisive judgment.

• Works under minimal supervision.

• Must be able to work in a stressful environment and take appropriate action.

• Proficiency in basic video editing and graphic design software.

• Excellent organizational, interpersonal, written, verbal, oral, and presentation skills.

• Requires an in-depth understanding of the specialized concepts, practices, and procedures in the area of specialization.

• Utilizes in-depth knowledge of the specialization as well as business needs to recommend appropriate action.

Position Requirements:

Work Experience

• A minimum of 4 years’ relevant experience required

Education

• Bachelor's degree or higher in Marketing required upon hire OR

• Bachelor's degree or higher in related field required upon hire                   

Additional Education Information

• A combination of education, training and experience may be considered in lieu of degree.

Licensure/Certification/Registration

• No licensure/certification/registration required

Organizational Responsibilities:

• Supports Owensboro Health’s Mission, Vision, Core Commitments, and business interests.  Adheres to all organizational policies and procedures. Executes all tasks and behaves in a manner consistent with a culture of compliance, safety and a high reliability organization.

Additional Job Information:

• This job description describes the general nature and level of work required by the position. It is not intended to be an all-inclusive list of qualifications, skills, duties, responsibilities or working conditions of the job. Specific duties and responsibilities consistent with the general nature and level of work described may vary by department and additional related duties may be assigned as needed. Some duties listed may not apply to all employees with this job description. 

• The job description is subject to change with or without notice, and Management reserves the right to add, modify or remove any qualification or duty. Nothing in this job description changes the existing at-will employment relationship between the Organization and the employee occupying the position.

Standard ADA Settings:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands: (Office Environment)

Standing: Occasionally

Walking: Occasionally

Sitting: Frequently

Lifting 0-25 lbs.: Rarely

Lifting 25-75 lbs.: Rarely

Lifting over 75 lbs.: Rarely

Carrying 0-25 lbs.: Rarely

Carrying 25-75 lbs.: Rarely

Carrying over 75 lbs.: Rarely

Pushing/Pulling 0-25 lbs.: Frequently

Pushing/Pulling 25-75 lbs.: Rarely

Pushing/Pulling over 75 lbs.: Rarely

Climbing: Rarely

Bending/Stooping: Rarely

Kneeling: Rarely

Crouching/Crawling: Rarely

Reaching: Occasionally

Talking: Frequently

Hearing: Frequently

Repetitive Foot/Leg Movements: Rarely

Repetitive Hand/Arm Movements: Frequently

Keyboard Data Entry: Frequently

Running: Rarely

Vision: Depth Perception: Frequently

Vision: Distinguish Color: Frequently

Vision: Seeing Far: Frequently

Vision: Seeing Near: Frequently

Hazardous Drug Risk Exposure:

Risk Level: No-Risk

Owensboro Health Core Commitments

INTEGRITY - We conduct ourselves with a high level of responsibility, reliability and honesty because we take seriously the trust of our patients and coworkers.

RESPECT - We value and accept the unique talents and contributions of every patient, customer and team member in the Owensboro Health community.

TEAMWORK - We build a spirit of connectivity and fellowship by striving together to overcome obstacles, surpass goals, celebrate accomplishments and plan the future.

INNOVATION - We foster original ideas and creative solutions that improve our daily work and promote the mission of Owensboro Health.

SERVICE - We focus on service to patients, customers and team members by anticipating their needs, thoughtfully meeting those needs and continually improving the quality of everything we do.

EXCELLENCE - We reach beyond basic expectations to expand our knowledge and awareness, produce exceptional work and provide outstanding service.