- Location
- Auckland Support Office - He Ngākau, New Zealand
- Workplace
- Hybrid
- Type
- Full-time
- Department
- Marketing
- Closing date
- Today
- Source
- Workday
Description
Working with the AA | Me mahi tahi tatou ki AA
For over 120 years the AA have been helping Kiwis on their adventures! Today, we're one of New Zealand's most respected and trusted brands. From our humble beginnings as a motoring enthusiast's club, the New Zealand AA (Automobile Association) has grown into a large, dynamic organisation offering many services and products to more than a million Members.
And now, we’re building the organisation of the future – more connected, modern, and purpose-driven. We are a business in transformation, with opportunities to work cross-functionally, grow new skills, and make a meaningful impact. We’re investing in our people, platforms, and ways of working to stay ahead of what our Members and customers need.
We’re currently looking for a Marketing Specialist – Membership and Lifestyle, for a 6 month fixed term position.
What You'll Be Doing | Mō te Tūranga
As our Marketing Specialist, you'll help drive the growth of AA Membership through engaging acquisition campaigns that deliver real results. Working across traditional, digital, social, email, direct marketing and owned channels, you'll manage end-to-end campaigns, build strong stakeholder relationships, coordinate external agency partners, and work cross-functionally to create outstanding customer experiences and deliver marketing activity that drives results. You'll also partner with digital and content teams to improve Membership SEO and GEO performance. With a strong commercial mindset, you'll monitor performance, optimise campaigns, manage budgets and identify new opportunities for growth, all while helping shape the future one of New Zealand's most trusted brands.
About You | Mōu
You'll be a commercially minded and highly organised marketing professional with experience delivering successful multi-channel marketing campaigns that drive customer acquisition. Comfortable working across traditional, digital, social and email channels, you'll combine strong analytical skills with a data-driven approach to identify opportunities, optimise performance and influence decision-making. You'll have advanced computer literacy and the ability to confidently interpret data and present insights to a range of stakeholders. A natural relationship builder, you'll enjoy collaborating across cross-functional teams, managing competing priorities and balancing strategic thinking with hands-on delivery. Supported by a relevant tertiary qualification in marketing, business or a related discipline, you'll be a proactive self-starter who thrives in a fast-paced environment, takes ownership of outcomes and is passionate about delivering marketing that creates value for both customers and the business. Experience with TVC production is preferred but not essential.
What We Offer | Ngā āhuatanga kei a mātou
Free AA Membership for you and your whānau
A day off for your birthday
Hybrid working arrangement
Training available / career development
Here, we offer a lot more than roadside assistance. We're constantly evolving and advancing into new businesses, offering new challenges and a range of opportunities.
Ready to bring data-driven campaigns and ideas to life? Join the AA and play a key role in growing some of New Zealand's most trusted products and services while delivering marketing that makes a real impact for our Members and customers.
Our teams celebrate diversity and believe that everyone should be able to bring their true selves to work every day. We want you to feel comfortable to be your authentic self throughout the recruitment process, please feel free to let us know if there is anything you need to allow you to participate equitably.
Our recruitment process is people-led and relationship-focused—we do not use AI to screen or assess applications. Every application is reviewed by a real person, because we value potential, individuality, and the human stories behind each candidate.
We are aware that there will be candidates who are interested in the role but may only feel comfortable to apply if they have ticked all the boxes. We want you to know that if you feel like you don't meet all the requirements, please still get in touch. We'd love to korero to see if you might be a great fit for the role.