Hiring.Camp

Ecommerce Consumer Engagement Manager

Abbott

·

1 week ago

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Location
Philippines > Taguig City : Venice Corporate Center
Type
Full-time
Seniority
Manager
Education
Bachelor
Source
Workday

Description

     

JOB DESCRIPTION:

Main Responsibilities

  • Develop & manage optimized navigation, product categorization & site creative in partnership with the brand and marketing teams.

  • Conduct new product uploads, category builds, product detail maintenance, and promotional activities.

  • Builds and execute on promotional eMerchandising calendar

  • Analyzes data to understand customer shopping behaviours/trends, and identify digital customer engagement opportunities

  • Collaborates with internal and external stakeholders to improve chat support metrics and ratings and reviews

Major Accountabilities

  • Conceptualize category/brand campaign themes, creative content and develop ideas on how to promote awareness, drive traffic and demand on our brands and products online.

  • Lead and monitor on-platform solutions, digital shelf metrics and campaign performance and be able to identify insights, key learnings, solutions/recommendations on how to improve for future implementation.

  • Optimize site shopability from the customer’s point of view by managing category presentation (slotting, sortability, etc.) and findability through facet and attribute optimization.

  • Collaborates with Marketing and Key Accounts Manager to identify promotion, cross-sell, and up-sell opportunities to increase engagement and conversion Liaison with brand and agency on content toolkits, adaptation and deployment to local platforms

  • Conduct competitive benchmarking to inform e-merchandising plans

Knowledge, Experience and Education: 

  • Education:  Bachelor's degree

  • Years of experience, both overall and any industry-specific experience needed:  3-5 years 

  • Strategic, creative and analytical thinker

  • Strong commercial and financial understanding

  • Ability to analyze data and problem solve

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Marketing Support

     

DIVISION:

ANI International Nutrition

        

LOCATION:

Philippines > Taguig City : Venice Corporate Center

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Yes, 50 % of the Time

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

     

     

     

Skills

Merchandising