Social Media & Events Marketing Intern (USTA NorCal)

Who We Are

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

Why Work for the USTA?

 

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. 

The Role

 

USTA NorCal is seeking an energetic, organized Social Media & Events Marketing Intern to support social media growth, event promotion, content capture, and community outreach. This role is ideal for a student or early-career professional interested in sports marketing, storytelling, events, and community engagement. The intern will gain hands-on experience supporting on-site events, capturing photo and video content, assisting with social media planning, tracking engagement, and connecting with community partners and event organizers.

 

This is a hybrid internship with a flexible schedule based on organizational needs. Most work will take place during our normal operating hours, Monday through Friday, 8:30 a.m. to 4:30 p.m. Interns should expect a combination of remote work, in-person office work in Alameda, CA, and off-site event support. Occasional evening or weekend availability may be requested for special events, programs, or community activations.

 

Key Responsibilities:

• Support USTA NorCal events, community activations, programs, and promotional opportunities
• Take photos and videos at events for social media, newsletters, websites, and promotional materials
• Help plan social media content, write captions, schedule posts, and support posting
• Help find content ideas tied to USTA NorCal events, Heritage Months, youth and community programs, parks and recreation initiatives, and major sports or cultural moments
• Track basic social media performance, such as reach, impressions, likes, shares, comments, and follower growth
• Research community events, school events, festivals, park programs, sports activations, and partner opportunities
• Help contact event organizers about possible participation, tabling, activations, or partnerships
• Assist with keeping event outreach and activation details organized, including contacts, deadlines, status updates, and follow-up notes
• Help prepare event materials such as signage, giveaways, checklists, and promotional items
• Support post-event recaps by organizing photos/videos, gathering highlights, and summarizing key takeaways

Skills You Will Build:

• Social media planning and content creation
• Sports event marketing and grassroots activation
• Community outreach and partnership development
• Photo and video content capture for digital storytelling 
• Event tracking, organization, and follow-up systems
• Performance reporting and audience engagement analysis
• Professional communication with community partners and event organizers

Who You Are

• Current student, recent graduate, or emerging professional looking to build experience in marketing, communications, sports management, event planning, public relations, digital media, or a related area
• Interest in sports, tennis, social media, nonprofit marketing, and/or creative storytelling
• Comfortable attending events, connecting with community members, and supporting on-site activities
• Familiar with social media platforms such as Instagram, Facebook, TikTok, LinkedIn, or YouTube
• Organized, dependable, and good with following up
• Able to manage multiple tasks, help reach deadlines, and manage event details with guidance from the team
• Comfortable taking photos and videos using a phone or camera
• Positive attitude, reliability, and willingness to jump in where needed
• Must have access to reliable transportation
• Consistent availability from July 27 - Nov 9th
• Must complete Safe Play certification course before start date

Preferred Experience

• Experience creating social media content, reels, short-form videos, captions, or event recaps
• Experience volunteering, working, or participating in community events
• Familiarity with content scheduling tools, analytics dashboards, Canva, Google Sheets, or project trackers 
• Interest in sports marketing, youth development, parks and recreation, or community outreach

What We Offer

• Hands-on experience with a respected regional sports organization
• Opportunity to build a portfolio of social media, event, and marketing work
• Exposure to sports marketing, community programming, and nonprofit outreach
• Mentorship and professional development from marketing and program staff
• Opportunities to attend and support meaningful community events across Northern California
• Experience helping grow access to tennis through inclusive, education-driven outreach
• Flexible learning environment with opportunities to contribute ideas and take initiative

Compensation details to be determined by USTA NorCal.

$20 per hour, internet and phone stipend, academic credit eligibility, and academic credit if applicable.

 

 

Come One, Come All

 

We strongly encourage you to apply if you’re interested; we'd love to learn how you can “serve” our team with your unique experience!

 

USTA is dedicated to providing equal employment opportunities for all individuals, regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity, or expression, pregnancy, veteran status, marital status, family status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.

 

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