Coordinator, Digital Marketing

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

ESSENTIAL JOB FUNCTIONS (KEY TASKS, DUTIES, AND RESPONSIBILITIES NECESSARY TO ACHIEVE THE POSITION'S OBJECTIVES)

• Design, schedule, and execute email marketing campaigns.
• Coordinate content calendars and campaign planning activities.
• Develop and manage automated communication workflows, including welcome series, lead nurturing, promotional campaigns, and re-engagement programs.
• Conduct A/B testing to optimize campaign performance and improve key metrics.
• Ensure email deliverability best practices and compliance with data privacy regulations.
• Create engaging visual content aligned with business objectives while maintaining brand consistency across all channels.
• Collaborate with cross-functional teams to develop and execute integrated marketing campaigns.
• Execute demand generation and brand awareness initiatives to drive business growth.
• Identify opportunities for process improvements and stay current with emerging digital marketing trends.
• Analyze campaign performance metrics and prepare reports with actionable insights and recommendations.

EXTERNAL COMMUNICATION

• Ecomm Manager
• Merch Ecomm
• Social Media
• Comunicación directa con Agencias de mkt.

SECONDARY JOB FUNCTIONS (IF APPLICABLE – ANY DUTIES NOT CONSIDERED ESSENTIAL TO THE POSITION)

• Support the creation of visual assets for social media and develop content for social media platforms.

KNOWLEDGE, SKILLS, AND ABILITIES (MINIMUM COMPETENCIES REQUIRED FOR SUCCESSFUL JOB PERFORMANCE)

• Proficiency with email marketing platforms.
• Experience using design tools such as Adobe Creative Suite (Photoshop, Illustrator, and InDesign) and/or Canva Pro.
• Strong understanding of digital marketing metrics and campaign performance analysis.
• Basic HTML knowledge for email creation and editing (preferred).
• Experience with CRM platforms and customer data management (preferred).

EDUCATION AND PROFESSIONAL EXPERIENCE REQUIREMENTS

• Bachelor’s degree in Marketing, Advertising, Communications, Graphic Design, or a related field.
• 1–2 years of experience in digital marketing.
• Proven experience in email marketing, marketing automation, and campaign performance analysis.
• Experience creating graphic design assets for digital channels and marketing campaigns.