B2B Content Writer

B2B Content Writer

smartdept. is searching for a highly skilled B2B content writer who knows how to write for the commercial design world. Our client is a commercial lighting manufacturer with a busy product launch calendar, and they're adding a second go-to writer to their team.

This is an ongoing, long-term contract for someone who can become a true extension of the team. You'll take technical product details and turn them into refined, polished messaging for architects, lighting designers, interior designers, and electrical engineers.

What You'll Do

• Write product launch content, including product descriptions, positioning, and messaging
• Create press releases, agent and sales rep emails, and website and landing page copy
• Write blog posts, long-form industry content, and video scripts
• Turn technical specs into clear, benefit-driven messaging that speaks to specifiers
• Work closely with marketing, product, and engineering to gather details and get them right
• Keep messaging consistent across channels and aligned with the brand voice
• Support several product launches through the end of the year, with more planned for 2027

What You'll Need

• 3+ years of B2B copywriting experience, ideally in commercial lighting, architectural products, furniture, or building materials
• Experience writing for the A&D community (architects, interior designers, lighting designers, engineers). Commercial experience is a must, residential alone won't be a fit
• A high level of written refinement. Your first drafts should be clean, organized, and close to final
• Comfort with technical information and the ability to make it clear and compelling
• A proactive approach. You ask questions early, clarify the brief, and don't assume
• Strong attention to detail with formatting and consistency across deliverables
• Ability to ramp up quickly and handle a fluctuating, launch-driven workload

Nice to Have

• Experience with specification-driven products and spec sheets
• Familiarity with industry events and audiences like NeoCon or LightFair
• Background writing for design-focused manufacturers or brands