Director of Integrated Strategy & Solutions

Position Summary

Seeking a hands-on strategy leader to translate client business challenges into integrated commerce, digital marketing, and customer experience solutions. This individual will lead an established strategy team, personally develop strategic recommendations and proposals, and guide cross-functional teams from initial opportunity identification through solution development, execution, and performance evaluation.

The Director will also strengthen the strategic capabilities of account management and project leadership teams through hands-on coaching, collaborative client engagements, and direct involvement in proposal development.

This role will connect strategic initiatives to measurable business outcomes, develop compelling client case studies, and transform successful approaches into repeatable service offerings that support account growth and long-term business development.

Working closely with account leaders, project managers, and functional specialists, the Director will ensure that proposals are strategically sound, commercially viable, and aligned with client objectives while gradually enabling account teams to take greater ownership of proposal development.

Key Responsibilities

Client Strategy & Integrated Solution Development

• Partner with account leaders during early client discussions to understand business objectives, customer needs, growth barriers, stakeholder priorities, and decision-making criteria.

• Translate client challenges into clear problem statements, strategic hypotheses, and integrated recommendations designed to improve business performance and customer outcomes.

• Develop solutions that connect e-commerce, digital merchandising, product content, promotional strategy, performance marketing, channel operations, and sales measurement.

• Incorporate customer insights, search behavior, user experience, conversion optimization, personalization, AI-enabled discovery, and performance measurement into relevant client strategies.

• Evaluate strategic assumptions, dependencies, available evidence, and implementation feasibility in collaboration with subject matter experts.

• Ensure recommendations address the underlying business challenge rather than relying on disconnected tactics or isolated functional solutions.

Proposal Development & Strategic Leadership

• Lead the development of strategic briefs, core recommendations, proposal structures, and presentation narratives before detailed functional work begins.

• Translate strategic direction into clear briefs for creative, content, commerce, media, technology, analytics, and other relevant teams.

• Facilitate solution-development workshops and proposal reviews, integrating specialist recommendations into cohesive, actionable client solutions.

• Maintain ownership of proposal quality, ensuring alignment between client needs, supporting insights, recommended solutions, execution plans, expected business impact, and measurement.

• Present and defend strategic recommendations alongside account leadership, incorporating client feedback while maintaining strategic consistency and commercially viable scope.

• Challenge assumptions, resolve gaps, and ensure proposed solutions are practical, differentiated, and supported by evidence.

Performance Measurement & Client Business Impact

• Identify active and upcoming projects that can demonstrate the value of integrated services and serve as models for future client engagements.

• Collaborate with analytics and delivery teams to establish performance indicators, baselines, data requirements, evaluation methodologies, and review milestones.

• Participate in project reviews to assess strategic alignment, identify emerging opportunities, and recommend adjustments based on performance data or operational constraints.

• Develop client-facing performance narratives and case studies that document business challenges, strategic interventions, observed outcomes, and lessons learned.

• Clearly distinguish verified results from preliminary indicators, assumptions, and outcomes that require further validation.

• Communicate the contribution of strategic initiatives accurately without overstating causal impact or unsupported results.

Service Development & Account Growth

• Partner with account leaders and functional teams to turn successful client solutions into repeatable service offerings with defined deliverables, operating models, measurement approaches, and resource requirements.

• Contribute to project scopes, resource estimates, pricing rationale, and business cases in collaboration with finance and delivery leadership.

• Support account expansion by translating project results into recommendations for additional services, future initiatives, and strategic client opportunities.

• Incorporate performance evidence into business reviews, annual planning discussions, and future proposals.

• Help establish scalable approaches that improve delivery consistency, strengthen client value, and create opportunities for sustainable revenue growth.

Team Leadership & Capability Development

• Lead, manage, and develop the existing strategy team, assigning responsibilities across research, analysis, customer journey mapping, and proposal development.

• Establish clear standards for strategic thinking, analytical rigor, proposal quality, and client-ready deliverables.

• Develop reusable strategic briefs, proposal frameworks, solution examples, and case-study templates based on real client engagements.

• Coach account leaders and project managers through problem definition, proposal development, cross-functional coordination, and client presentations.

• Encourage account teams to develop their own initial hypotheses and strategic recommendations, providing specific feedback and requiring revisions to strengthen independent thinking.

• Gradually transfer proposal ownership to account teams as their capabilities develop while maintaining direct involvement in complex or high-priority opportunities.

• Build a culture of accountability, continuous improvement, and evidence-based decision-making.

Required Qualifications & Experience

• Significant experience in integrated strategy, digital consulting, e-commerce, customer experience, omnichannel growth, digital marketing, or related disciplines.

• Demonstrated success translating ambiguous business challenges into clear strategic recommendations, integrated solutions, persuasive proposals, and executable plans.

• Strong understanding of digital commerce or customer experience, with the ability to connect content, media, channel strategy, experience design, and performance measurement.

• Proven experience leading cross-functional teams and influencing senior stakeholders without relying solely on direct reporting relationships.

• Exceptional strategic writing, presentation, facilitation, and client workshop skills, including the ability to personally develop proposal narratives and core strategic content.

• Experience connecting strategy to execution, evaluating business outcomes, and translating results into case studies, business cases, or account expansion opportunities.

• Demonstrated ability to mentor strategists, account leaders, or cross-functional marketers and improve their independent problem-solving and proposal-development capabilities.

• Working knowledge of how artificial intelligence is changing customer discovery, digital content, commerce, personalization, and customer experience delivery.

• Strong commercial judgment and the ability to balance strategic ambition with operational feasibility, resource constraints, and measurable client value.

Preferred Qualifications

• Experience within an integrated marketing agency, digital consultancy, or consumer-facing brand organization.

• Background supporting consumer electronics, home appliances, retail, consumer packaged goods, or other complex consumer businesses.

• Experience across direct-to-consumer e-commerce, third-party marketplaces, and omnichannel customer journeys.

• Experience developing packaged services, managed service offerings, or scalable consulting solutions.

• Exposure to practical AI-enabled commerce, digital marketing, or customer experience initiatives.

Measures of Success

• Development of qualified account expansion opportunities and successful strategic proposals.

• Consistently high-quality recommendations that are cohesive, commercially viable, executable, and supported by credible evidence.

• Clear demonstration of business value through client results, performance narratives, and reusable case studies.

• Improved strategic ownership and proposal-development capabilities among account leaders, project managers, and strategy team members.

• Greater independence across account teams, reducing the need for substantial revisions or direct intervention from the Director.

• Successful development of repeatable service offerings that support client retention, account growth, and broader business development.