Associate Marketing Executive

Key Responsibilities

Digital Marketing & Social Media

• Manage and update the group's social media platforms.
• Draft, coordinate and publish engaging social media content in line with the group's brand identity and marketing strategy.
• Assist in implementing digital marketing campaigns, including sponsored posts, social media boosting and Google Ads.
• Monitor social media engagement and campaign performance, and prepare reports with recommendations for improvement.

Website Management & Email Marketing

• Maintain and regularly update the group's website with company news, publications, insights, announcements and other relevant content.
• Support the implementation of Search Engine Optimisation (SEO) initiatives to improve the website's visibility.
• Liaise with external service providers and internal teams for website updates, maintenance and troubleshooting.
• Manage email marketing communications through Mailchimp, including the maintenance of mailing lists and distribution of newsletters, announcements, invitations and publications.

Marketing Communications & Content Development

• Draft and coordinate internal and external communications, including corporate announcements, greeting cards, promotional materials and social media publications.
• Assist in preparing and updating corporate brochures, factsheets, presentations and other marketing collaterals.
• Support the preparation and publication of the group's corporate and service-related reports, newsletters and other publications.
• Coordinate with internal departments to gather content and ensure timely publication of marketing materials.
• Assist in the development and implementation of branding initiatives to maintain a consistent corporate identity.

Events, Corporate Initiatives & Brand Promotion

• Assist in the planning, coordination and promotion of local and international corporate events, conferences and other marketing initiatives.
• Provide marketing support for internal activities, staff engagement initiatives, training programmes and corporate events.
• Coordinate event coverage, including photography, preparation of captions and publication of event highlights.
• Support the promotion of the group's training and development initiatives.
• Assist in coordinating sponsorship initiatives, award submissions and other corporate recognition opportunities.
• Support the coordination and promotion of corporate videos and other multimedia content.

Marketing Research & Coordination

• Conduct research on marketing trends, digital marketing opportunities, industry developments, awards and branding initiatives.
• Contribute ideas and recommendations to enhance the group's marketing activities and brand visibility.
• Assist in implementing the company's marketing strategy and related initiatives.
• Coordinate with internal departments, external service providers and other stakeholders to ensure the timely delivery of marketing projects.
• Maintain relevant marketing records, subscriptions, membership renewals and administrative documentation.
• Provide marketing and communications support to the group's international offices and other entities within the Group, as required.
• Perform any other cognate duties as assigned by the reporting line or Management.

Key Requirements

• A bachelor's degree in Marketing, Communications, Business Administration, Digital Marketing or a related field.
• Previous experience in marketing, corporate communications or digital marketing would be an advantage.
• Good understanding of social media management, content creation and digital marketing practices.
• Familiarity with LinkedIn, Facebook, Mailchimp, Google Ads and website content management systems.
• Basic knowledge of SEO and digital marketing performance measurement.
• Proficiency in Microsoft Office applications.
• Knowledge of graphic design tools, such as Canva and illustrator, would be an advantage.
• Experience in the financial services or professional services sector would be an advantage.

Key Skills

• Excellent written and verbal communication skills in English and French.
• Strong writing, editing and proofreading abilities.
• Creative mindset with an interest in digital marketing, branding and corporate communications.
• Strong organisational, planning and coordination skills, with the ability to manage multiple assignments and meet deadlines.
• Good attention to detail and commitment to maintaining high-quality work.
• Ability to conduct research and present information clearly and concisely.
• Good interpersonal skills and the ability to collaborate effectively with internal and external stakeholders.
• Proactive, resourceful and willing to take initiative.
• Ability to work independently and as part of a team.
• Adaptable, eager to learn and comfortable working in a dynamic corporate environment.