Product Marketing Manager

About the team

The Agent Marketing team at Zillow Group drives awareness, adoption, and retention for the tools and products that power real estate professionals, from Follow Up Boss, Zillow's industry-leading CRM, to Zillow Pro and Zillow Preferred. We sit at the intersection of Product, Sales, and Marketing, and our work shapes how hundreds of thousands of agents experience Zillow's suite of agent products every day.

Follow Up Boss (FUB) is Zillow's flagship CRM for real estate teams and the foundation of the Zillow Pro platform. The PMM supporting FUB is the primary marketing engine for the product, responsible for everything from defining launch strategy to orchestrating the shipping customer-facing assets, in close partnership with the FUB Product, Customer Experience, Sales, Operations, and Growth teams.

Now is a compelling time to join: FUB is in the middle of a significant product era, shipping AI-native features (FUB Assistant, Automations 2.0, Smart Summary, Smart Actions), expanding its role as the connective tissue between Zillow's agent products, and executing the migration of Premier Agent connections into FUB.

About the role

This is the sole product marketing role dedicated to Follow Up Boss. You will own the full GTM system for FUB product launches, from Tier 1 flagship features (where you lead strategy and content end-to-end) to Tiers 2–4 (where you review, edit, and approve PM-drafted content before it reaches customers). You'll build and maintain the infrastructure that keeps FUB launches consistent, high-quality, and fast: playbooks, messaging frameworks, comms governance, and tooling. You'll also own the FUB voice across customer-facing channels, including the product release log, in-app messaging, email campaigns, newsletter content, and website copy.

Beyond the core product, you'll lead Go-To-Market for FUB's integration with Zillow Pro and the broader Zillow ecosystem, including Connections, Zillow Preferred features, and third-party integration partner launches. You'll represent FUB product marketing across events (industry conferences and FUB-specific activations), and bring the customer voice into product conversations through your expertise in the customer and the platform.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $130,100.00 - $207,900.00 annually. This base pay range is specific to these locations and may not be applicable to other locations. In Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia the standard base pay range for this role is $123,700.00 - $197,500.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

Responsibilities:

- Own product marketing for Follow Up Boss end-to-end: develop positioning, messaging frameworks, and GTM strategy for all FUB product launches.

- Lead Tier 1 (flagship) launches from brief through post-launch: messaging house, email campaigns, in-app announcements, website copy, help doc specs, webinar materials, legal/comms routing, and cross-functional coordination.

- Review, edit, and approve PM-authored launch content (Tiers 2–4) for accuracy, tone, and brand consistency before customer publication.

- Build and maintain launch infrastructure: playbooks, tiered GTM processes, AI-assisted tools for PM self-serve content, and comms governance frameworks.

- Own FUB's customer-facing voice across external release posts, newsletter content, HighSpot articles, and in-product messaging.

- Lead GTM for FUB's integration with Zillow Pro and Zillow Preferred features, including Connections in FUB and partner integrations (embedded apps, third-party API launches).

- Coordinate cross-functionally across FUB Product, CXO (Support, Enablement, CS, Sales), Legal, Comms, Design, Growth, and Zillow Field Marketing.

- Track the FUB product roadmap through Jira, assess GTM impact for each feature, and ensure launch readiness across all stakeholders.

- Develop customer-facing assets: testimonials, video content, webinar programming, and event materials (eXpCon, LPT Fall Conference, and similar).

- Maintain and update FUB's product marketing content library, including the Help Center, Highspot, and website pages.

Qualifications:

- 3–5+ years of product marketing experience, ideally in B2B SaaS or a product-led business.

- Proven ability to own complex, cross-functional product launches end-to-end.

- Exceptional writing and content development skills — comfortable owning copy across email, in-product, web, and long-form channels.

- Experience building GTM systems and processes (playbooks, tiering frameworks, launch tooling), not just executing individual launches.

- Strong cross-functional influencer — comfortable driving alignment across Product, Legal, Support, and Marketing without direct authority.

- Ability to manage multiple concurrent workstreams at varying stages of development.

- Comfort reading and interpreting a product roadmap; experience working directly with PMs and engineering.

Preferred Qualifications:

- Experience marketing a CRM, workflow automation tool, or real estate technology product.

- Familiarity with real estate industry dynamics, agent workflows, or the Zillow Pro ecosystem.

- Experience with Jira, HighSpot, Intercom, or similar GTM tooling.

- Track record of building launch systems, not just executing launches.

- Demonstrated ability to create video or multimedia content as part of a launch.

- MBA

Get to know us

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help people navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company reshaping an industry and helping more people make home a reality.

How we work is a key part of that transformation. Through Cloud HQ, our strategic approach to distributed work, most employees have the flexibility to work from wherever they’re most productive—enabling us to move fast, stay connected and deliver on our people promise. 

Zillow is honored to be recognized among the best workplaces in the U.S. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2026, and included on TIME’s America’s Best Companies 2026 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.

No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.