Senior Associate, Experience Planning

Agency:

Hearts & Science

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Senior Associate, Experience Planning 

As a Senior Associate, you will provide the client with the most effective media plan recommendation to ensure that the client’s goals are met. A day‐to‐day steward on assigned brands, the Senior Associate develops and maintains an intimate knowledge base of their clients’ business and ensures that all client media requirements are executed in a timely and accurate manner. 

 

Qualifications 

• 1+ yrs of experience with offline and digital media planning 

• A solid understanding of all media types, including Broadcast, Print, Outdoor and Digital 

• Strong task management and interpersonal communication 

• Ability to collaborate and work as part of a team 

• Strong presentation skills 

• Strong organizational skills 

• Excellent skills in MS Office (Excel, Word, PowerPoint) 

• Basic knowledge of 3rd Party AdServing 

• Knowledge of flowcharting systems (MediaTools), syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools – not required but good to have), media billing tools 

 

Responsibilities 

• Participate in an audience-first strategic planning philosophy 

• Seek a consumer-centric view in all strategic thinking 

• Develop and maintain an intimate knowledge of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner 

• Provide point-of-view on various offerings in the marketplace 

• Participate in brainstorming sessions 

• Create media plan recommendations and alternatives 

• Select media vehicles and determine scheduling 

• Investigate creative, innovative approaches to strategically reach the target consumer 

• Analyze competitive activity in the marketplace 

• Execute the media plan 

• Recommend optimizations after reviewing the campaign results 

• Generate tactical alternatives based on client needs and requests 

• Measure media performance to determine the extent to which the original objectives and strategies were met 

• Respond to the flow of client media-related issues. Be aware of the need to create solutions and resolve problems 

• Ensure a good working relationship with internal, client and creative teams to facilitate flawless execution of plans 

• Study demographic data and consumer profiles to identify desired target audiences 

• Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business 

• Have a complete grasp on budgets and revenues 

$40,000 - $75,000 

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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