Social Media Engagement Strategist

Social Media Engagement Strategist 

Givelify is a fintech-for-good company where brilliant minds come to power the most loved and trusted online and mobile giving app platform. Thanks to over 2 million generous donors, we’ve helped more than 80,000 nonprofits and places of worship raise over $7.5 billion. Together, they’re changing their world with kindness and generosity. 

Inc. 5000, the Stevies® Awards, Gartner, Forbes, and many more have recognized our story, innovations, and achievements. Our award-winning team builds products and experiences that put more good into the world. We love to take on big challenges because we know our work matters.  

Make an impact at one of the fastest-growing private companies in the U.S. Be part of a talented team of big-hearted individuals, earning competitive pay with excellent benefits. 

About your role: 

We’re looking for a Social Media Engagement Strategist to grow Givelify’s organic social presence through audience-first content and authentic community engagement. You’ll own our social content from idea to publish, uncover stories worth telling, and build relationships that strengthen our community. 

Your team: 

The Social Media team at Givelify is collaborative and results-driven, working closely with the content, marketing, and creative teams to develop and execute social media strategies that drive impact. You will report to the Social Media Manager. 

The Social Media Engagement Strategist will get to: 

KPI 1: Reach 

• Own the social content process from ideation through publishing, ensuring every piece supports business goals and audience needs. 
• Develop audience-first content strategies and creative briefs informed by insights, platform best practices, and campaign goals. 
• Partner with internal teams and external organizations and community advocates, to uncover and craft stories worth telling. 

KPI 2: Engagement Rate 

• Create audience-first content that sparks conversation, encourages sharing, and builds community. 
• Blend compelling content with authentic engagement across comments, direct messages, and owned communities. 
• Use social listening, audience research, and community engagement to understand what people care about and why. 

KPI 3: New Followers 

• Create content and engagement strategies that turn new audiences into loyal followers. 
• Identify opportunities to engage with creators, organizations, and communities aligned with Givelify’s mission. 
• Measure audience growth, test new ideas, and continuously improve follower acquisition. 

To be successful in this role, you’ll also: 

• Plan and execute monthly and quarterly campaigns aligned with business goals and audience insights.  
• Use AI to accelerate research, planning, and execution. 
• Own opportunities to delight organizations and donors through original, engagement-boosting comments (you know how to use AI prompts to generate comments for efficiency, but you genuinely enjoy interacting with our audiences through social comments).  
• Monitor and share digital and industry trends and best practices. 
• Summarize key themes and shifts in sentiment to inform future content direction and engagement strategies.  
• Report on effectiveness, key performance indicators and value delivered per campaign/projects. Surface actionable insights to refine content strategy and drive stronger outcomes.  
• Navigate high-visibility conversations with empathy, sound judgment, and professionalism, including responding to negative feedback and public conflict. 
• Build and manage community spaces, like Facebook Groups, where our target audience can connect. This includes sharing helpful content, starting conversations, and creating a space where donors and organizations engage with us and with one another. 

Your experience: 

• Bachelor’s degree in Marketing, Communications, or related field (preferred)   
• 3–5 years creating high-performing social media content and managing online communities. 
• A portfolio highlighting some of your best work (please include password) 
• Proficiency with Sprout Social, Facebook, Instagram, LinkedIn, and YouTube   
• Strong writing and editing skills, with the ability to craft engaging and authentic social media comments  and content captions 
• Experience with social media analytics and reporting tools   
• Experience in project management software like Asana, Notion, Airtable, JIRA etc   
• Experience in sales (preferred)  

Your superpowers: 

• Audience-First Storyteller: You know attention is earned. You create content people want to stop for, not scroll past. You advocate for the audience, challenge weak ideas, and use insights, creativity, and data to create content worth their time. 
• Skilled Connector: You intuitively read the room, adapting your voice and message to meet people where they are. You understand how to communicate across cultures and beliefs with emotional intelligence, curiosity, and empathy. 
• Test-and-Learn Trailblazer: social media is your playground, and every interaction is an experiment. You’re constantly testing new approaches, measuring outcomes, and iterating for improvement   
• Extreme Ownership Mindset: You treat Givelify’s social channels like they’re your own. You don’t wait to be told what needs fixing or settle for “good enough.” You proactively uncover opportunities, solve problems, and continuously improve our content, community, and results. 

Our culture: 

We are a virtual team of award-winning and high-performing professionals who innovate and collaborate to fulfill our mission to instantly connect people to causes that matter most to them so they can change their world with kindness and generosity. Our four keys to success - integrity, heart, simplicity, and wow - fuel our passion to be recognized among the tech industry’s most inclusive and purpose-driven workplaces.  

We are steadfast in our conviction to overcome challenges while performing meaningful work alongside some of the most brilliant minds and biggest hearts. It propels our growth as individuals and as a team. We are committed to respecting each other in our workplace, firmly believing diversity is our strength.     

At the heart of everything we do are our giving community, our donors and our partner organizations. We lean on research and human-centered design to consistently push the envelope and innovate our products and customer experiences.  

We take great pride in providing competitive pay, full benefits to help care for you today and in the future, amazing perks (including flexible PTO), and, most importantly, the opportunity to put passion and purpose front and center. 

About Givelify

Givelify is the most loved and trusted online and mobile giving platform. Along with its powerful donation management system, it’s the fastest-growing technology for advancing generosity in the world. We instantly connect people to their heart’s impulse to do good with award-winning products and experiences. A global community of over 2 million generous people supports their favorite churches, places of worship, nonprofits, and causes with over $7.5 billion in donations across more than 80,000 organizations. Givelify leads all giving apps on the App Store and Google Play Store with more than 135,000 verified, authentic reviews with an average 4.9 out of 5-star rating. Learn more at Givelify.com. 

Ready to join the Givelify team? Apply below.