Associate, Programmatic

3304 - Programmatic Account Executive - UK

Role Summary and Impact

As a Programmatic Account Executive, we will train you in how to plan and buy Display advertising, just bring a can-do attitude and a keenness to learn! You will develop an excellent knowledge of the display marketplace and work closely with the Programmatic Senior Account Executive or Account Manager to contribute to the planning of programmatic media activity. You will work towards being responsible for managing the set-up process for a campaign from start to live date, suggesting and implementing optimisations for live campaigns to achieve the briefed outcome and reporting the results back to the client on a weekly basis. We will support you throughout this learning journey, with online resources, an encouraging direct manager, and a close-knit display team community.  

Key Responsibilities: 

Campaign Management 

•    Use gained marketplace knowledge to translate a clients brief from the Digital Planning team into a Display plan which will achieve success for the brand.  

•    Implementation, management, and daily optimisation of campaign activity. 

•    Manage the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process 

 Client and Partner Management 

 •    Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity 

•    Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results. 

•    Create strong working relationships with display and video media partners e.g., Google 

•    Attending internal and external training sessions in person to develop platform and marketplace knowledge 

 Operational Excellence 

 •    The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs. 

•    Ensure financial accuracy, learning the billing process and applying best practice 

•    Maintain standards and process throughout the end-to-end campaign lifecycle 

•    Develop close working relationships with internal teams such as ad trafficking team and the reporting team.  

  

Skills & Experience   

•    Keeps up with the exciting world of digital marketing 

•    Proficient use of Excel and Powerpoint 

•    Ability to manage their time effectively and of working as part of a group 

•    Attention to detail and excellent communication skills, written and verbal 

•    Affinity for numbers and with an analytical thought process 

•    Proactive and self-motivated, always looking to expanding knowledge and capabilities 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

#LI-Promoted