Key Account Sales UK - Foodtech

Licorne Society a été missionné par une startup en pleine croissance pour les aider à trouver leur Key Account Sales UK

The Company

The company is a French revenue optimization solution created for the restaurant industry (independents, chains, and dark kitchens).
With the acceleration of digitalization in the sector and the increasing number of online orders, how can you identify the best marketing strategy to adopt for each channel? (Uber Eats, Deliveroo, Just Eat, Click & Collect…)
This is where the company comes in: thanks to a better understanding of performance and by taking into account a multitude of parameters, their tool allows restaurateurs to adopt the best strategy for promotional offers and sponsored ads based on their real-time activity.
In concrete terms, their mission is to enable every restaurateur to operate at maximum production capacity at any given moment while optimizing profitability.

The role

Trained and coached directly by the CEO, you will be responsible for managing the entire sales cycle, from prospecting to closing.
Your mission: expand the company in the UK by convincing Key Account restaurateurs (20+ locations) to adopt our solution and scale their performance.
40% : identification of business oppotunities

• Execute the company'sé B2B acquisition strategy to target and engage high-potential Key Accounts
• Actively prospect via cold calls, outreach campaigns and follow-ups
• Monitor the market to detect and qualify new business opportunities

30% : meeting with prospects / demo and negotiation via video

• Gather the elements necessary for the smooth running of the prospect meeting, understanding needs
• Present the company in relation to the prospect’s needs through a demo (45min/1h)
• Apply effective follow-up strategies to secure commitment and move prospects to the next stage

15% : onboarding / set-up on the tool

• Onboard the client: configuration, set-up on the company and lead the kick-off meeting.
• Provide best-practice recommendations and prepare the handover with our CSM team

15% : 1:1, participation in the improvement of Sales processes
Tools: Salesforce, Aircall, Kaspr, Modjo, Slack, Notion

The profile

• You are native English OR bilingual English
• You also have a correct level (writing/speaking) in French
• You have at least 3 years of experience in a Sales role with complex sales cycles.
• You have a strong interest in the restaurant and foodtech industry
• It’s a plus if you have already worked on the UK market (or International experience is appreciated, opening a market…)
• You know how to take initiatives, you are curious and proactive
• You have an intrapreneurial spirit

The interview process

• 1st “discovery” interview: 30 min with the Sales Key Account UK, to present the company, the position in more detail and understand your aspirations.
• 2nd “technical” interview: 45 min in our premises with the CEO to dig into your achievements and your learning wishes in more detail. This interview will also be an opportunity to do a “role play” on a Sales simulation.
• 3rd “culture and fit” interview: 45 min / 1 hour in our premises, with the CEO, then part of the team to present our environment to you and measure your ability to thrive there. This will also be an opportunity to answer your last questions.
• Reference check then offer 🎁