Digital Designer

Company Description

Publicis Groupe Africa is a leading marketing, communications, and business transformation network operating across 36 African countries, combining creativity, technology, and local insight to deliver integrated client solutions.

 

Publicis Groupe Africa is part of Publicis Groupe, the second-largest communications group globally, founded in 1926. The African network operates as a partnership of 44 communications agencies with offices spanning 36 countries, including South Africa, Nigeria, Kenya, Egypt, Morocco, and many others.

 

Its headquarters are in Johannesburg and Cape Town, providing a central hub for continental operations.

Overview

MID LEVEL DIGITAL DESIGNER 

Digital Craft | Visual Design | Platform Thinking | Integrated Content 

THE OPPORTUNITY 

Telecommunications is one of the most dynamic categories in the market, sitting at the intersection of technology, culture, connectivity, customer experience and everyday life. This role offers the opportunity to work with a leading telecommunications client and help shape the next generation of its agency partnership. 

We are building a connected, future-fit model that brings together creativity, intelligence, data, technology, AI and world-class execution around the customer. It is an opportunity to influence the work and the capabilities we build, creating a partnership designed for today’s challenges and what comes next. 

ROLE PURPOSE 

The Mid Level Digital Designer creates engaging, carefully crafted design for digital campaigns, content and customer touchpoints. The role translates creative ideas and audience understanding into effective visual executions across social, web, mobile and other digital formats. 

Working with the Creative Director and multidisciplinary studio, the designer owns assigned assets and contributes to campaign concepts. The role balances design quality, platform requirements and delivery discipline, building the judgement to work independently while seeking guidance on complex creative decisions. 

Responsibilities

CREATIVE DEVELOPMENT AND VISUAL DESIGN 

• Understand the brief, audience, brand and intended response; contribute design routes, visual references and mock-ups to concept development. 
• Define or apply the visual treatment of assigned work, using strong typography, composition, imagery and information hierarchy. 
• Adapt campaign ideas across formats while preserving a coherent identity and making the most of each platform’s creative possibilities. 

DIGITAL AND PLATFORM CRAFT 

• Design social content, digital advertising, web layouts, presentation assets and other agreed deliverables to the required specifications. 
• Apply responsive, interaction and accessible visual-design principles, collaborating with UX and development specialists where required. 
• Create reusable components and well-organised working files; consider motion and interaction when these improve the idea or user experience. 

PRODUCTION AND DELIVERY QUALITY 

• Prepare accurate exports and handover files, checking dimensions, formats, legibility, brand consistency and other technical requirements. 
• Manage assigned design tasks across concurrent briefs, maintain version control and communicate dependencies or blockers early. 
• Incorporate review feedback carefully and check implemented or published work where relevant to confirm that the design intent is retained. 

INTEGRATION AND CREATIVE COLLABORATION 

• Work with Art Direction, Copy, Strategy, Media, UX, Technology and Client Leadership to create connected campaign executions. 
• Present design choices with clear rationale in team and client reviews, with senior support as appropriate. 
• Contribute to brainstorms and pitches, track relevant platform and cultural developments and share references that improve the studio’s work. 

AI CAPABILITY AND FUTURE WAYS OF WORKING 

• Use approved AI tools for visual exploration, image development and asset adaptation; refine generated outputs and check brand consistency, accessibility and technical suitability before handover. 
• Demonstrate effective prompting, iteration and critical evaluation. Use only approved tools and data; protect client information and intellectual property, check rights and provenance where relevant, and retain human accountability for final work. 
• Identify appropriate AI use cases, share practical learning and measure improvements in quality, speed or effectiveness. Recognise tool limitations and escalate uncertain, inaccurate or inappropriate outputs. 

MEASURES OF SUCCESS 

• High-quality digital design that meets the brief and works in its intended format. 
• Consistent brand expression and clear visual hierarchy across deliverables. 
• Accurate handovers, reliable deadlines and fewer avoidable production revisions. 
• Useful creative contributions and effective collaboration across disciplines. 
• Practical AI use that improves design exploration or production efficiency while maintaining craft and brand consistency. 

CRITICAL CAPABILITIES 

• Visual design craft, conceptual thinking and platform awareness. 
• Responsive layout, interaction principles and accessibility awareness. 
• Production accuracy, file organisation and attention to detail. 
• Clear design rationale, time management and constructive collaboration. 
• AI-assisted visual design, effective prompting and evaluation of generated assets

Qualifications

QUALIFICATIONS AND EXPERIENCE 

• At least three to four years of relevant digital design experience. 

• A portfolio with at least four strong examples demonstrating digital craft, conceptual thinking and work across formats. 

• Proficiency in Illustrator, Photoshop, InDesign, Figma and presentation software. 

• After Effects, HTML5 or rich-media production, and 3D or animation experience are advantageous. 

• Hands-on experience using AI in digital design, with examples demonstrating prompting, refinement and production-quality outcomes. 

Additional Information

Publicis Groupe Africa is an equal opportunity employer and prohibits any forms of Discrimination or Harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity Plan.All appointments will be based on qualifications, experience and best fit but preference will be given to candidates from designated groups. Interested candidates must please submit a concise CV including a link to your portfolio if necessary. Only shortlisted candidates will be contacted. Should you not hear from us within 2 weeks after submitting your application, please consider your application as unsuccessful.

 

PUBLICIS VALUES 

Trust through respect, transparency and accountability. Talent through collaboration, development and high standards. Transformation through curiosity, continuous learning and improvements that create value for clients.