Senior Associate, Video

Agency:

PHd

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

The Sr. Associate position is responsible for managing client relationships, monitoring campaign performance, as well as managing data to deliver campaign insights. They must possess excellent active listening skills to understand client needs.

- Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems; if appropriate, make sure the creatives are approved before campaign launch date

- Master media buying-related technologies, including DSP's, DMP, 3rd party ad servers and manual exchanges 

- Understand client performance objectives and develop strong recommendations for successful campaign implementation

- Hands-on execution and management of client campaigns 

- Strong understanding of best practices and how to apply them on client campaigns

- Advanced level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth 

- Translates advanced campaign goals to Optimization tactics across all platforms

- Executes advanced QA standards across assigned campaigns

- Executes basic & advanced reporting analysis using agency and 3rd party planning, activation & measurement tools 

- Knowledgeable of advanced trading and optimization across all platforms 

- Craft & execute innovative and tactical plans that deliver against and the overarching brand and business objectives

- Negotiate & execute buys - collaborate with vendors to develop test and learn opportunities

- Participate or lead campaign activation and provide client updates on campaign status

- Provide tracking/billing reports and post-buy delivery analyses on quarterly and annual bases

 

 

Required Experience:

• Bachelor’s degree
• 1+ years of Video media buying, negotiation and implementation experience in an agency environment is required. You should be up to speed and fluent on the ever-evolving Video landscape and industry trends
• Aptitude for Microsoft office applications, specifically excel and their various formula concepts
• Excellent presentation, verbal, and written skills

 

 

$40,000 - $75,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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