Web Specialist II

Job Title

Web Specialist II

Agency

Texas A&M University Health Science Center

Department

Com Marketing and Communications

Proposed Minimum Salary

Commensurate

Job Location

Bryan, Texas

Job Type

Staff

Job Description

Our Commitment

Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.

Who we are

As one of the fastest-growing academic health centers in the nation, Texas A&M Health encompasses five colleges and numerous centers and institutes working together to improve health through transformative education, innovative research and team-based health care delivery.

What we want

The Web Communications Specialist II, under direction, manages architectures of websites, including content management system (CMS) and advising/supporting Naresh K. Vashisht College of Medicine staff to integrate business processes through web delivery (designing web forms, etc.). Writes web content with working knowledge of search engine optimization (SEO). Publishes a variety of graphical imagery, animations and other multimedia-rich applications.

What you need to know

Travel: This position may require occasional travel.

Schedule: This position may require work beyond normal office hours and/or work on weekends.

Responsibilities:

Digital Platform Administration:

• Coordinates the maintenance, efficiency, and functionality of the Naresh K. Vashisht College of Medicine’s digital architecture (website, digital signage, calendar, email marketing and intranet)
• Administers and/or completes digital-technology-related work requests submitted by departments, centers, and programs
• Coordinates and administers user access control
• Creates electronic forms that serve the various needs of the college
• Maintains those forms and helps to collect necessary information to be relayed to various digital integrations
• Maintains the SiteImprove account to ensure repair and enforcement of broken links, misspellings, accessibility, issues, and content policies
• Provides “real time” resolution of “bugs” and user problems based on user requests - reports and communicates the resolution to impacted parties
• Monitors, assesses, and reports on website analytics.

Content Proofreading, Editing and Maintenance:

• Reviews and edits existing and new web content for readability, accessibility and adherence to editorial style standards
• Utilizing SEO data, makes recommendations on content updates
• Assists with making web content updates and corrections
• Works in SiteImprove to make improvements such as correcting broken links and spelling mistakes and improving readability, accessibility and search engine optimization
• Assists with reviewing and editing digital signage, calendar, email marketing and intranet content for readability, cohesiveness, accessibility and adherence to editorial style standards

Content Creation:

• Writes new digital content to fill content gaps and meet business needs for the college
• Creates content for existing and new websites and intranets
• Also assists with creating content for digital signage, email and other digital content delivery methods as needed
• Aligns digital content closely with the school’s campaigns

Content Strategy:

• Assists with content strategy, which ensures that each piece of content supports the university’s mission and strategic plan and is high quality, useful and effective
• Audits web content to identify content gaps and changes needed to improve accuracy, readability, usefulness for readers, accessibility, adherence to style, search engine optimization and overall cohesiveness
• Assists with maintaining a schedule that identifies key dates to update specific webpages
• Ensures the best placement of digital content for readability
• Utilizes SEO tools and services to provide reports and trends as requested by key stakeholders
• Produce web pages according to guidelines based on example pages and templates
• Create website development plans in consultation with the department with measurable goals, objectives, and priorities, execute plans, and report results

• Provides supervision to student workers as needed

• Performs other duties as assigned

Qualifications:

Required Education and Experience:

• Bachelor’s degree or an equivalent combination of education and experience
• Two (2) years of professional web design and development experience

Required Licenses and Certifications:

• None

Preferred Qualifications:

• Writing for the web and web content creation
• Web content strategy and planning
• Marketing and campaign coordination
• Paid web advertising and campaign tracking
• Proficiency with Figma, Adobe Creative Cloud, and UI/UX prototyping tools
• Familiarity with A/B testing and implementation
• User experience (UX) awareness.

Knowledge, Skills, and Abilities:

• Understanding of technical SEO (Search Engine Optimization), web analytics, reporting and implementation
• Knowledge and experience as a web developer, including a strong understanding of HTML, CSS and JavaScript
• Experience with content management systems such as WordPress and Cascade
• Developing accessible websites following current Web Content Accessibility Guidelines (WCAG)
• Experience with web security best practices, quality assurance, and browser testing

Why Texas A&M University?   

We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration.  Amenities associated with a major university, such as sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you.  Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes.   

• Medical, prescription drug, dental, vision, life and AD&D, flexible spending accounts, and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums  

• 12-15 days of annual paid holidays   

• Up to eight hours of paid sick leave and at least eight hours of paid vacation each month  

• Automatic enrollment in the Teacher Retirement System of Texas 

• Health and Wellness: Free exercise programs and release time  

• Professional Development: All employees have access to free LinkedIn Learning training, webinars, and limited financial support to attend conferences, workshops, and more   

• Educational release time and tuition assistance for completing a degree while a Texas A&M employee  

• Living Well, a program at Texas A&M that has been built by employees, for employees 
  

Instructions to Applicants: Applications received by Texas A&M University must either have all job application data entered, or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume or use a LinkedIn profile to pre-populate the online application.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.