Manager II, CMI Recruitment & Business Event and Promotion

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.

When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

We are seeking a creative and driven people leader to spearhead the planning and execution of recruitment and business development events targeting Chinese Mainland Individuals (CMI). This role is responsible for identifying market opportunities, understanding the evolving needs of prospective advisors and clients, and developing innovative event experiences that drive engagement, recruitment, and business growth. The successful candidate will lead a team of event and project professionals to deliver impactful initiatives that strengthen the Company’s value proposition within the CMI segment.

Preferred Skills

• Strong creativity and innovation skills with the ability to develop compelling event concepts and engagement initiatives.
• Deep understanding of the needs, aspirations, and preferences of Chinese Mainland talents and clients.
• Excellent event planning, project management, and execution capabilities.
• Strong leadership skills with the ability to inspire, coach, and develop team members.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong communication, presentation, and influencing abilities.
• Ability to identify market trends and translate insights into innovative recruitment and business development activities.
• Results-oriented mindset with strong problem-solving and organizational skills.

Qualifications

• Bachelor's degree or above in Marketing, Business Administration, Communications, Finance, or related disciplines.
• Minimum 8 years of relevant experience in event management, business development, marketing, customer engagement, recruitment, insurance, financial services, or related industries.
• Proven track record of planning and delivering successful large-scale events, seminars, conferences, networking activities, or customer engagement programs.
• Strong understanding of Chinese Mainland market dynamics and customer behavior.
• Previous team leadership and people management experience is required.
• Excellent command of written and spoken English, Cantonese, and Mandarin.
• Experience within insurance, wealth management, or financial services industries is highly preferred.

Responsibilities

• Lead the development and execution of innovative recruitment and business development events targeting Chinese Mainland Individuals (CMI).
• Identify emerging trends, market opportunities, and participant needs to design attractive and engaging event experiences.
• Develop creative event concepts, engagement campaigns, and communication themes that enhance recruitment effectiveness and business development outcomes.
• Lead and oversee the end-to-end execution of seminars, conferences, networking events, recognition programs, roadshows, and client engagement activities.
• Manage and develop a team of professionals responsible for event planning, project coordination, marketing communications, and operational support.
• Provide coaching, guidance, and performance management to foster a high-performing and collaborative team culture.
• Collaborate closely with agency leaders, internal business partners, marketing teams, and external vendors to ensure successful event delivery.
• Monitor event performance, participant feedback, and business outcomes, and continuously enhance future initiatives based on insights and data.
• Manage event budgets, resources, timelines, and governance to ensure efficient and effective project execution.
• Support strategic initiatives and special projects that contribute to the growth and development of the CMI business segment.

At Sun Life, we cultivate a High-Performance, Caring Culture that empowers our people to achieve outstanding results, embrace continuous growth, and create meaningful impact. We succeed together by fostering an inclusive environment where wellbeing, collaboration, and accountability are equally valued.

We offer 5-day work, attractive salary, MPF, group life and group medical insurance; and excellent career development opportunities to the right candidate.

 

We are an equal opportunity employer and welcome applications from all qualified candidates. Application forms and resume will be kept for a period of 24 months after completion of the recruitment process. (All information will be held in strict confidence and only be used for recruitment purpose).

Job Category:

Channel Management

Posting End Date:

27/02/2027