- Location
- Quezon City, Metro Manila, PH
- Type
- Full-time
- Department
- Sales
- Source
- BetterTeam
Description
Job Summary:
The B2B Sales Executive is responsible for identifying potential business clients, diagnosing their digital marketing bottlenecks, and presenting tailored growth strategies. This role acts as the bridge between a prospect's business goals and the agency's marketing execution, focusing on turning cold prospects into long-term, high-value agency partners.
Core Responsibilities:
Lead Generation & Prospecting (Outbound):
The B2B Sales Executive is responsible for identifying potential business clients, diagnosing their digital marketing bottlenecks, and presenting tailored growth strategies. This role acts as the bridge between a prospect's business goals and the agency's marketing execution, focusing on turning cold prospects into long-term, high-value agency partners.
Core Responsibilities:
Lead Generation & Prospecting (Outbound):
- Targeting High-Growth Accounts: Identify and research mid-market to enterprise businesses that have gaps in their digital footprint (e.g., poor search rankings, weak ad campaigns).
- Multi-Channel Outreach: Execute outbound prospecting via LinkedIn, cold email sequences, personalized video pitches (like Loom), and industry networking.
- Inbound Qualification: Rapidly follow up with and qualify warm inbound leads generated by the agency's own marketing efforts.
Consultative Selling & Discovery:
- Conducting Audits: Collaborate with internal growth strategists to review a prospect’s current digital marketing metrics (traffic, conversion rates, ad spend).
- Discovery Calls: Ask deep, probing questions to understand the prospect’s business model, customer acquisition costs (CAC), lifetime value (LTV), and revenue goals.
- Value Proposition: Shift the conversation away from "buying services" to "buying growth and ROI."
Proposals & Pitching:
- Tailored Presentations: Present comprehensive digital marketing proposals alongside a Solution Architect or Account Director.
- Handling Objections: Address complex concerns regarding ad spend risk, attribution tracking, and timelines to see results.
- Closing & Contracting: Negotiate contract terms, monthly retainers, and performance-based incentives to close the deal.
Pipeline Management & Retention:
- CRM Upkeep: Maintain meticulous records of all interactions, deals, and pipelines in CRMs like HubSpot or Salesforce.
- Smooth Handover: Work closely with Account Managers and Growth Marketers to ensure the client's goals are accurately transferred during onboarding.
Qualifications:
Technical & Professional Experience:
Technical & Professional Experience:
- Experience: 2-5 years of B2B sales experience, ideally within a digital marketing agency, SaaS company, or tech-consulting environment.
- Industry Literacy: A strong understanding of modern digital marketing concepts (e.g., SEO, Paid Social, Programmatic Ads, Lead Gen Funnels, Agentic AI marketing tools).
- Data Savvy: Ability to read and interpret basic marketing data reports (Google Analytics, SEMrush, or HubSpot dashboards) to speak intelligently with marketing executives.
Soft Skills & Competencies:
- Consultative Mindset: Act more like a business consultant and less like a transactional salesperson.
- High Emotional Intelligence (EQ): Ability to navigate long sales cycles and build trust with multiple stakeholders in an enterprise.
- Resilience: A proven track record of handling rejection and managing quota-driven stress in a fast-paced environment.
Skills
SalesforceHubSpotGoogle AnalyticsSEO
