Marketing Senior Analyst

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

 

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

 

For more information, please visit: www.didiglobal.com/news

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Team Overview

As the Engagement Marketing Senior Analyst on the Driver Marketing team, you will play a pivotal role in keeping our driver community across Spanish-speaking Latin America (SSL) active and motivated. Your primary focus will be owning the end-to-end communication of everything related to driver earnings — incentives, promotions, and earning opportunities — so drivers clearly understand how to maximize what they earn and stay motivated to keep driving with us. Working within a fast-paced, regional team, you will act as a bridge between data-driven insights and tangible marketing actions for one of the world's leading mobility platforms.

Role Responsibilities

• Owning Earnings Communications: Leading the end-to-end communication of all earnings-related messaging across channels, so every driver knows how to maximize what they earn and stays motivated to keep driving with us.

• Driving Insights: Transforming complex data into clear reports and actionable insights that help the team understand driver behavior and what keeps drivers earning with us.

• Managing Campaigns & Events: Taking ownership of the execution of earnings and engagement campaigns, local projects, and driver-facing events, ensuring they are delivered on time and align with regional goals.

• Analyzing Performance: Monitoring daily engagement and activity metrics to identify trends and solve problems in real-time, keeping our communications efficient and effective.

• Supporting Strategic Planning: Collaborating with senior leadership by providing data-backed recommendations and operational insights to shape future engagement plans.

• Managing Stakeholders: Coordinating with cross-functional teams, including Operations, Product, and Legal, to ensure messaging is accurate, aligned, and executed with excellence.

 

Role Qualifications

• 3–5 Years of Experience: A proven track record in marketing, operations, or data-driven roles, ideally within a high-growth technology company or a marketplace environment.

• Data Proficiency: Strong analytical skills with the ability to navigate large datasets to find "the why" behind the numbers. 

• Structured Thinking: A methodical approach to problem-solving, with the ability to break down complex challenges into manageable, actionable steps.

• Project Management Skills: Experience managing multiple projects simultaneously, from brand-building campaigns to local experiential events, with high attention to detail.

• Strong Communication: The ability to manage stakeholders effectively and communicate findings clearly to both technical and non-technical audiences.

• Collaborative Spirit: A team-player mindset, comfortable working across different cultures and time zones within the SSL region.

• Language Skills: Fluency in Spanish and English is required.

 

EEO Statement

 

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

 

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

 

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

 

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

 

 

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms