WPP Media| Senior Activation Manager, Japan

Job Specification

Title: Senior Media Activation Manager

Discipline: Media Activation

About the role

The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.

Some of the things we’d like you to do:

• Manage team members to deliver consistently across multiple campaigns.
• Responsible for Performance strategy and weaving into overall campaign strategy
• Full responsibility of the campaign performance from start to finish
• Ultimate accountability for adherence to controls and best practices across multiple channels
• Build annual learning agenda and test plan for assigned portfolios.
• Final approver on performance forecast and reforecast
• Develop multiple case studies throughout the course of the year
• Final driver of spend recommendation for all campaigns (biddable)
• Accountable for quarterly business review of products assigned
• Coach and train junior members towards growth in channels/ client services
• Issues identification, troubleshooting and communication management with internal and external clients
• Manage all aspects of 2-3 direct reports and a team of 4-6 (staff reviews, career planning, coaching)

A bit about yourself:

• Approximately 4-8 years experience in a digital media agency, minimum 3 year of media buying experience, minimum 2 years of people management experience
• Specialization in Performance driven campaigns
• Experience with planning and running larger-scale campaigns across multiple markets adhering to CPA targets
• Experience with campaign management tools (Adwords, Doubleclick search, Marin, Kenshoo)
• Adwords Certification (Facebook Blueprint or Doubleclick certification a plus)
• Proficiency in Excel (Pivot Tables, VLookups, etc)
• A passion for everything digital, with an active interest and understanding of online advertising industry trends
• Strong understanding of optimization levers & testing approaches
• Excellent communication skills, both verbal and written
• Great analysis skills (including quantitative analysis) and proven critical thinking capability
• Proven experience managing people/teams, including responsibility for career development
• Experience with Performance best practice development and desirable experience working in a global context to drive localization and adoption
• Self-starter who can proactively influence clients to help evolve best practices and drive innovation
• Experience in internal and external stakeholder relationship management