Territory Sales Representative (Medicare Benefit Consultant)

 

At Curana Health, we're on a mission to radically improve the health, happiness, and dignity of older adults—and we're looking for passionate people to help us do it.

 

As a national leader in value-based care, we offer senior living communities and skilled nursing facilities a wide range of solutions (including on-site primary care services, Accountable Care Organizations, and Medicare Advantage Special Needs Plans) proven to enhance health outcomes, streamline operations, and create new financial opportunities.

 

Founded in 2021, we've grown quickly—now serving 200,000+ seniors in 1,500+ communities across 32 states. Our team includes more than 1,000 clinicians alongside care coordinators, analysts, operators, and professionals from all backgrounds, all working together to deliver high-quality, proactive solutions for senior living operators and those they care for.

 

Ranked #147 on the Inc. 5000 list of America's fastest-growing private companies, we're just getting started. If you're looking to make a meaningful impact on the senior healthcare landscape, you're in the right place—and we look forward to working with you.

 

For more information about our company, visit CuranaHealth.com.

Summary

Join Curana Health and play a key role in improving access to care for older adults living in senior living communities. As a Territory Sales Representative, you’ll work directly with Medicare beneficiaries, helping them understand their healthcare options and enroll in Curana Health’s Medicare Special Needs Plans (ISNP, IESNP, MAPD) that best support their needs.

 

In this field-based role, you’ll spend time in senior living communities educating and enrolling residents, building trusted relationships, and delivering a high-quality, consultative experience. You will independently manage your Virginia territory, develop community relationships, and drive enrollment through consultative selling, education, and exceptional customer service. Internally, this role is titled Medicare Benefit Consultant (MBC).

 

This role is ideal for a motivated, relationship-driven professional who thrives in a field-based environment and is passionate about supporting seniors. This position supports a territory in Western Pennsylvania, primarily focused on Allegheny and Washington counties, with expansion expected as the market grows. Candidates based in or near the Pittsburgh area are strongly preferred. Curana Health reimburses travel-related expenses associated with this role, in accordance with company policy. The role requires frequent local travel and reports to a Regional Sales Director.

Essential Duties & Responsibilities

• Manage assigned territory and conduct in-person and virtual sales appointments with Medicare beneficiaries.
• Educate prospective members about plan options, benefits, and eligibility requirements in a clear, compliant, and customer-friendly manner.
• Prospect, develop, and grow the territory to drive enrollment, retention, and market penetration.
• Build, maintain, and expand relationships with senior living staff, agencies, and community organizations serving Medicare beneficiaries.
• Identify customer needs and use consultative selling techniques to present plan options and clearly explain their features and benefits.
• Deliver plan education sessions and training to partner staff to increase awareness and support enrollment efforts.
• Generate enrollments aligned with territory targets and consistently meet or exceed individual sales goals.
• Provide an exceptional member experience throughout the enrollment lifecycle, including responding to questions about benefits and eligibility.
• Conduct all activities in accordance with Medicare Marketing Guidelines and other applicable regulatory requirements.
• Accurately document sales activities, customer interactions, and enrollments in company CRM systems.
• Independently plan travel, schedule appointments, and manage day-to-day territory activity to meet performance expectations.
• Maintain a goal-oriented, self-motivated approach to achieving sales objectives.

Qualifications

• Associate degree preferred; equivalent experience in a customer-facing, sales, or healthcare-related role will be considered. Bachelor’s degree is a plus.
• Three to five years of experience in sales or customer-facing roles, with demonstrated success understanding customer needs and meeting sales or service goals.
• Experience in senior living, admissions, healthcare, community outreach, or another customer-facing environment serving older adults.
• Ability and willingness to travel up to 80% throughout the designated local territory.
• Valid driver’s license and reliable transportation.
• Ability to obtain the appropriate Pennsylvania health insurance license within 30 days of hire, including passing the required state licensing examination and completing AHIP certification. 
• Ability to maintain required licensure and product certifications in accordance with company policies and procedures.
• Strong relationship-building, written, verbal, and public-speaking skills, including the ability to explain information clearly and overcome objections.
• Demonstrated organizational, problem-solving, and self-management skills, including the ability to prioritize work and independently manage appointments, travel, territory activity, and CRM documentation.
• Comfort initiating outreach, making cold calls, and developing new community relationships.
• Basic proficiency with computers and CRM or documentation tools.
• Ability to lift up to 25 pounds of collateral materials.

Preferred Qualifications

• Experience working directly with older adults or in a healthcare setting, such as senior living, home health, hospice, care coordination, or social work.
• Background in sales, admissions, business development, account management, community outreach, case management, medical sales, or senior guardianship.
• Experience in a customer-facing business-to-consumer or business-to-business environment.
• Familiarity with Medicare or health insurance products.

 

Curana Health is dedicated to the principles of Equal Employment Opportunity. We affirm, in policy and practice, our commitment to diversity. We do not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable or state law, genetic information, or any other characteristic protected by applicable federal, state and local laws and ordinances.

The EEO policy applies to all personnel matters as outlined in our company policy including recruitment, hiring, transfers, and general treatment during employment.

 

*The company is unable to provide sponsorship for a visa at this time (H1B or otherwise).

 

 

 

We’re thrilled to announce that Curana Health has been named the 147th fastest growing, privately owned company in the nation on Inc. magazine’s prestigious Inc. 5000 list. Curana also ranked 16th in the “Healthcare & Medical” industry category and 21st in Texas.

 

This recognition underscores Curana Health’s impact in transforming senior housing by supporting operator stability and ensuring seniors receive the high-quality care they deserve.