Paid Social Campaign Manager

Job Title: Paid Social Campaign Manager
Location: Remote – Latin America (U.S. Experience Required)
Type of Contract: Full-Time | Remote
Salary Range: $2,500–$3,500 USD/month

Our client is seeking an experienced Paid Social Campaign Manager with a strong background managing and optimizing paid advertising campaigns across Meta (Facebook and Instagram) and TikTok. You will own paid acquisition campaigns from launch through optimization and reporting, driving customer acquisition, improving conversion rates, and maximizing return on ad spend. Experience working with U.S. businesses and a background in sports, youth sports, or sports-related consumer brands is a strong advantage.

Key Responsibilities

• Build, launch, manage, and optimize paid social campaigns across Meta Ads Manager and TikTok Ads Manager.
• Develop and refine audience targeting strategies focused on youth baseball and softball parents, players, coaches, and teams in the U.S. market.
• Execute structured A/B testing across audiences, placements, ad formats, and copy variations to improve campaign performance.
• Manage daily advertising budgets and bidding strategies to achieve CPC, CPA, and ROAS targets.
• Implement and maintain conversion tracking through Meta Pixel, Conversions API, TikTok Pixel, Events API, and UTM parameters.
• Monitor campaign performance daily, identify optimization opportunities, and make data-driven adjustments to underperforming campaigns.
• Deliver weekly performance reports covering spend, CPC, CTR, conversion rate, CPA, and ROAS, providing actionable recommendations and feedback to the creative team.

Must-Have Qualifications

• 3+ years of hands-on experience managing paid social advertising campaigns, particularly across Meta Ads Manager.
• Proven experience independently building, launching, and optimizing TikTok Ads campaigns.
• Previous experience working with U.S.-based companies or clients, ideally within the U.S. consumer market.
• E-commerce or direct-to-consumer (DTC) experience, preferably promoting physical consumer products.
• Demonstrated success improving campaign performance, lowering CPC and CPA, and increasing ROAS, supported by measurable results.
• Strong technical knowledge of conversion tracking, including Meta Pixel, Conversions API, TikTok Pixel, Events API, attribution, and UTM tracking.
• Strong analytical and budget management skills, professional written and spoken English, and availability to work U.S. Eastern Time business hours.

Preferred Qualifications

• Experience working in sports, youth sports, baseball, softball, or sports-related consumer brands.
• Background managing campaigns for family-oriented products or U.S. consumer brands.
• Experience with Shopify, Google Analytics 4 (GA4), and e-commerce reporting.
• Familiarity with creator-led advertising, user-generated content (UGC), and athlete-endorsed campaigns.
• Experience launching new products or building paid acquisition strategies for emerging product categories.
• Understanding of seasonal sports marketing campaigns, particularly around baseball and softball seasons.