Director of Ticket Sales

At Holy Cross, we are focused on creating a world-class workforce by attracting and retaining employees dedicated to fostering a culture of professionalism, pride, mutual trust, and respect—one that values appreciation and recognition, empowering each of us to flourish both individually and collectively. We seek candidates who are inspired by our mission and values, and who are eager to make a meaningful difference on our campus. Learn more about Life at Holy Cross here.

The Director of Ticket Sales and Operations is responsible for the oversight of all ticketing functions and retail operations with a focus on generating revenue and attendance for all of our ticketed sports within our Division 1 athletic department.

Job Description

Major Areas of Responsibility

• Develop, manage, and execute ticket sales campaigns for ticketed sports of Football, Men’s Basketball, Women’s Basketball, and Men’s Ice Hockey

• Develop and execute comprehensive sales strategies to achieve revenue targets for single game, group, and season tickets. Lead sales generation in prospecting, negotiating, and closing ticket sales opportunities.

• Meets or exceeds predetermined daily, weekly, monthly, and overall ticket and revenue goals for all ticketed sports.

• Self-prospects new season ticket and group ticket buyers to generate new leads. Works with marketing staff to develop group leads through the creation and development of themed group nights and create relationships in the organization to increase the reach and success of promotional events.

• Answers inbound sales and service calls, providing assistance and customer service to customers. Utilizes the CRM software to manage accounts, settle disputes, and analyze customer trends to further revenue and attendance.

• Develop customized hospitality experiences to enhance guest satisfaction and loyalty.

• Coordinate pre-game events, receptions, and other hospitality initiatives to elevate the fan experience.

• Works various sporting events and community events promoting ticket opportunities and developing leads and selling directly to consumers. Manages setting up displays and coordinating events with festivals, events, and companies.

• Assists with the coordination of all game day ticket sales and game day management and activities for all ticketed sports and meets with clients and develops new leads.

• Assists in the distribution of marketing materials to businesses and individuals.

• Contribute to Athletics External Relations strategy for revenue maximization, enhance fan experience, and strengthening of the Holy Cross brand.

• Other duties as assigned

Minimum Qualifications

• Bachelor’s degree and three years of relevant experience

• Excellent interpersonal, organizational and communication skills, including both verbal and written

• Experience working with ticketing systems

• Ability to work independently and as part of a team to meet expected deadlines

• Ability to work nights, weekends and holidays

• Knowledge of NCAA rules and regulations

 

Core Competencies

• Skills that are required for this job and are in line with the College’s mission e.g.

• Supervision

• Dependability

• Flexibility

• Service Oriented

• Excellent Written & Verbal Communication

• Proficient Problem Solving

• Understands Risk Management

• Excellent Innovation/Creativity

• Strong Teamwork & Team Facilitation

• Strong Interpersonal Skills

• Diversity & Inclusion Awareness

The salary range for this position is $45,000 - $50,000. This position can earn additional compensation through performance based incentives.

Weekly Hours:

40

Annual Work Schedule:

Application Instructions

An updated resume and cover letter are required as a part of your internal application. In your cover letter, please reflect on how your professional and personal values align with the Mission of the College of the Holy Cross to form individuals of integrity and purpose who are committed to the flourishing of all.

Additional Information
To review our generous benefits options, please review our detailed information here or check out our Benefits at a Glance. 

The College also provides reasonable accommodations to qualified individuals with disabilities during the hiring process in compliance with law. Please contact Human Resources for questions or to request an accommodation via email at [email protected], or by calling 508-793-3391. 

The College is an Equal Employment Opportunity Employer and complies with all Federal and Massachusetts laws concerning Equal Opportunity in the workplace.