Vice President, Head of Brand & Marketing Strategy

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

The VP, Head of Brand & Marketing Strategy will report directly to PayPal’s Chief Marketing & Corporate Affairs Officer and serve as the senior leader responsible for defining, evolving, and transforming the PayPal brand in support of the company’s next phase of growth, creating a unified “One PayPal” brand experience across consumer and merchant touchpoints while driving the strategic planning processes that align marketing investments with enterprise growth priorities. Anchored in the strategic intent to build the most trusted and emotionally compelling brand in fintech, a distinctive PayPal identity that earns consumer and merchant affinity, travels consistently from architecture through scaled production, and gives every product, business, and market a platform worth building on, this executive will serve as a critical member of the Marketing Leadership Team and act as the connective tissue between brand vision and business strategy across PayPal’s portfolio of products and businesses.

The VP, Head of Brand & Marketing Strategy will own the evolution of PayPal’s brand architecture, positioning, and portfolio strategy, ensuring the brand evolves alongside the company’s business priorities, product portfolio, and customer needs. This leader will partner closely with product, commercial, and communications teams to create a unified platform that strengthens relevance, differentiation, and growth across consumer and merchant businesses.

Job Description:

• Build the most trusted and emotionally compelling brand in fintech, a distinctive PayPal identity that earns consumer and merchant affinity, travels consistently from architecture through scaled production, and gives every product, business, and market a platform worth building on.
• Lead integrated brand and marketing strategy development, connecting brand investment to business outcomes and ensuring all brand-building efforts ladder up to enterprise and business unit growth priorities.
• Partner with the Chief Marketing & Corporate Affairs Officer and executive leadership team to shape long-range marketing strategy, define the marketing operating model, and prioritize investment across brand, performance, and product marketing.
• Serve as the strategic planning leader for the Marketing function, owning the annual planning process, portfolio prioritization, and marketing investment frameworks in close partnership with Finance and cross-functional leadership.
• Drive brand research and consumer insights to deepen understanding of brand health, perception, and equity, and translate findings into actionable strategy for leadership and agency partners.
• Lead the evolution of PayPal’s global brand architecture, positioning, and portfolio strategy, creating a unified platform that strengthens relevance, differentiation, and growth across consumer and merchant businesses.
• Lead brand positioning and messaging frameworks that are durable, differentiated, and able to stretch across a diverse product portfolio.
• Lead major brand transformation initiatives tied to enterprise strategy, ensuring the PayPal brand evolves alongside the company’s business priorities, product portfolio, and customer needs.
• Establish and run PayPal’s Brand Office; develop and enforce global brand standards, approval workflows, partner toolkits, and co-marketing guardrails.
• Lead brand education and enablement across marketing teams, agencies, and commercial partners.
• Lead Creative Operations to increase production efficiency and velocity; drive innovation through automation, AI integration, and new production models.
• Own global sponsorship portfolio and experiential marketing strategy; manage agency relationships, budgets, and quality standards; measure ROI and optimize the portfolio.
• Represent the brand and marketing strategy function with executive leadership, PayPal’s Board, and external stakeholders, communicating brand performance, strategy evolution, and investment rationale with clarity and confidence.

• 15+ years of progressive brand, marketing strategy, or integrated marketing leadership experience within large-scale, global, and highly matrixed organizations.
• 8+ years serving as the senior brand or strategy leader for a major consumer-facing business or brand within a complex technology, financial services, or similarly fast-paced global organization.
• Proven track record leading significant brand transformations, repositioning efforts, or portfolio evolutions that created measurable business impact and changed customer perception.
• Deep expertise in brand architecture, brand positioning, portfolio strategy, creative strategy, and large-scale brand transformation, with experience managing brands across multi-product portfolios and global geographies.
• Experience building brands that serve both consumer and business customers, ideally within B2B2C, platform, marketplace, commerce, fintech, or ecosystem-based business models.
• Demonstrated experience leading global organizations and building brand platforms that scale consistently across products, markets, channels, consumer and merchant experiences.
• Demonstrated experience developing and presenting brand and marketing strategies to executive leadership teams, CEO staff, and Boards of Directors of publicly traded companies.
• Strong command of brand research methodologies, consumer insights, and brand health metrics, with the ability to synthesize data and insights into clear, compelling strategic recommendations.
• Experience owning or significantly influencing marketing strategy, planning, and investment prioritization at an enterprise level.
• Proven ability to lead and influence in highly matrixed organizations, building cross-functional alignment and driving strategic outcomes without direct authority.
• Exceptional communication and interpersonal skills, with the ability to engage authentically, transparently, and credibly across all audiences,
• Strong experience leading creative agencies and cross-functional teams in the execution of brand architecture, positioning, campaigns, sponsorships, and world-class creative output.
• Highly collaborative and innovative leader with a team-oriented mindset and the ability to attract, develop, and retain exceptional talent.
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field required; advanced degree strongly preferred.

Subsidiary:

PayPal

Travel Percent:

0

-

The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:

Primary Location | Pay Range:

New York City, New York | ($250,000.00 - $360,000.00 Annually)

Additional Location(s) | Pay Range:

San Jose, California | ($250,000.00 - $360,000.00 Annually)

Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes.  Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately.  To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us. 

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

Notice to Applicants and Employees who reside within New York City. Click here to view the notice.