- Location
- IN-Thane, India
- Type
- Full-time
- Department
- IT
- Seniority
- Senior
- Experience
- 8+ years
- Education
- Master
- Source
- Workday
Description
Ascensia Diabetes Care is a global specialist diabetes care company, dedicated to helping people living with diabetes. Our mission is to empower people living with diabetes through innovative solutions that simplify and improve their lives. We use our innovation and specialist expertise in diabetes to develop high quality solutions and tools that make a positive, daily difference for people.
At Ascensia, our values serve as the bedrock of our organization. They guide our decisions, actions, and interactions, shaping the culture we collectively foster.
Our Values include:
- Resilient Growth Mindset
- Executional Excellence
- Courageous Leadership
- Inclusive Collaboration
We believe that when we live our values authentically, both individually and as a team, we unlock our true potential and drive sustainable success.
Job Title: Senior Manager – eCommerce & Digital Marketing
About the opportunity:
This role leads digital marketing, eCommerce, CRM and digital customer engagement initiatives for the India business. The role is accountable for developing and executing integrated digital campaigns, strengthening the company's digital presence, driving online sales growth and supporting successful product launches through digital channels.
Location: Thane , India
What you will be doing:
- Develop and execute the annual digital marketing plan for the assigned portfolio, ensuring alignment with business priorities, product objectives and regional marketing strategies. Monitor campaign effectiveness and optimize activities to maximize ROI.
- Lead the development and execution of eCommerce strategies across key online platforms, driving sustainable sales growth, customer acquisition and enhanced brand visibility.
- Lead CRM and customer lifecycle initiatives to strengthen acquisition, engagement, retention and loyalty across patients, caregivers and healthcare professionals.
- Support strategic collaborations with digital health partners and commercial stakeholders to enhance customer engagement and deliver joint marketing initiatives.
- Partner closely with the Senior Manager – Retail & Trade Marketing to ensure consistent brand execution across online and offline customer touchpoints.
What you need for success:
- Graduate degree in any discipline is required while Science, Pharmacy is an added advantage. An MBA or equivalent postgraduate qualification with specialization in Marketing or Business Management is preferred.
- 8–12 years of experience in marketing within the pharmaceutical, medical device, consumer healthcare or OTC industry, with significant experience in digital marketing, CRM and eCommerce.
- Experience in the medical device industry is preferred. Candidates from FMCG, OTC, pharmaceutical or consumer healthcare organizations with relevant marketing experience will also be considered.
- Demonstrated success in planning and executing integrated marketing campaigns, digital customer engagement initiatives and brand management.
TO ALL RECRUITMENT AGENCIES: Ascensia does not accept unsolicited third-party resumes.
Building an Inclusive Culture: We are a company that brings varying backgrounds, ideas, and points of view to inventing on behalf of all customers. Our diverse perspectives are enriched by many dimensions, including race, ethnicity, gender, age, physical and mental ability, sexual orientation, religious beliefs, culture, language, and education, as well as professional and life experience. We are committed to diversity, equity, and inclusion, and leveraging our unique perspectives to scale our impact and growth.
