Senior Analyst - Marketing Mix Modeling

About the Role
We are seeking an experienced Marketing Mix Modeling (MMM) Analyst/Senior Analyst with a strong background in pharmaceutical and life sciences analytics. The ideal candidate will have hands-on experience in developing, interpreting, and delivering Marketing Mix Models for pharmaceutical clients and be comfortable working in a consulting environment.

Key Responsibilities:

• Develop and execute Marketing Mix Models (MMM) for pharmaceutical/lifesciences brands in US.
• Prepare and integrate sales, promotional, media, and market datasets for modeling.
• Perform data transformations such as adstock, saturation, lag creation, normalization, and feature engineering.
• Build, validate, and interpret regression-based MMM models.
• Analyze marketing channel effectiveness, ROI, incremental sales, and promotional response.
• Generate actionable recommendations for budget allocation and channel optimization.
• Develop client-ready presentations and communicate insights to stakeholders.
• Collaborate with consulting, data engineering, and commercial strategy teams throughout project delivery.

Required Qualifications

• 2–3 years of hands-on experience in Marketing Mix Modeling (MMM).
• Mandatory experience in pharmaceutical and life sciences analytics, with exposure to commercial analytics and Marketing Mix Modeling engagements.

Strong understanding of:

• Marketing Mix Modeling methodology
• Regression modeling
• Adstock and saturation techniques
• ROI and contribution analysis
• Model diagnostics and validation
• Budget optimization, pathway modelling and synergy analysis
• Experience working with HCP promotion, DTC media, digital marketing, and omnichannel promotional data.
• Excellent analytical and problem-solving skills.

Technical Skills

• Proficiency in Python.
• Strong SQL skills.
• Advanced Excel and PowerPoint.

Experience with statistical techniques including:

• Linear Regression
• Ridge/Lasso Regression
• Bayesian Regression
• Multicollinearity assessment
• Time-series data preparation
• Model validation

Preferred Candidate Profile

• Experience delivering Marketing Mix Modelling projects for pharmaceutical clients.
• Ability to independently execute end-to-end MMM engagements.
• Strong communication, presentation, and stakeholder management skills.
• Comfortable working in a fast-paced consulting environment.

Location: Pune, India