Influencer Marketing Team Lead

Come join the awesome marketing department of a company that's dedicated to creating the best mobile and social experience for its ever - increasing 450 million hardcore and casual gamers worldwide. With over 20 games ranging from hardcore RPGs to casual adventures, and featuring acclaimed titles, the company's diverse portfolio is forever growing, and they’re looking for hungry marketers.

We are seeking a passionate and experienced Influencer Marketing Team Lead to spearhead the company's influencer marketing efforts within this dynamic gaming company. The ideal candidate will have a deep understanding of gaming culture, a proven track record in executing successful influencer campaigns, and the ability to lead a team to achieve exceptional results.

Responsibilities:

• Development and implementation of performance-oriented, data-driven high-scale influencer marketing strategies.
• Development of varied influencer briefs alongside visuals to support the campaigns across different platforms (YT, Instagram, TikTok, Twitter, Twitch).
• Researching relevant industry experts, competitors, target audiences, and users
• Brainstorming new, creative approaches to influencer campaigns.
• Being aware of the emerging trends, technologies, and influencers as well as being trendsetters.
• Close work with the game studios, marketing, legal, research, and creative teams on projects that work across different channels.
• Building and nurturing relationships with partners and influencers.
• Execution of high scale complex Brand performance multiplatform activities.

What we expect:

• Proven experience (2-3+ years) in influencer marketing- must
• Strong leadership skills with previous experience managing and developing a team. (2-3 yrs manager)
• Team lead, with a track record of successful campaign execution and demonstrated ROI-Must
• Strong analytical mindset with the ability to interpret data and draw actionable insights- performance marketing experience- Must
• Proficient in using influencer marketing tools and platforms- Must.
• High level of written and verbal English communication skills
• In-depth knowledge of social media platforms, content creation, and influencer landscape.
• Exceptional interpersonal and communication skills for building and maintaining influencer relationships.
• Creative thinker with the ability to conceptualize unique and engaging influencer campaigns.
• Excellent organizational and project management skills.

Desired:

• Proven track record of successful gaming influencer campaigns with measurable impact.
• Experience in the Gaming industry