Sr. Associate Marketing Manager

At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.

Position Overview:

The Senior Associate Marketing Manager, Performance Marketing develops and executes strategies that drive customer demand, engagement, conversion, and retention across the parts, gear, and accessories portfolio. Serving as the business owner for campaign marketing, email marketing, paid media, and customer cultivation programs, you will align plans with business priorities and measurable performance goals. Through close partnership with Category Management, Sales, Analytics, Digital, Creative, and agency teams, this role delivers integrated campaigns supporting product launches, seasonal initiatives, and key business objectives. This position offers ownership of multi-channel marketing programs and the opportunity to influence customer lifecycle and revenue performance.

Key Responsibilities:

• Lead the development of integrated marketing and promotional strategies, campaigns, and customer offers in partnership with Sales and Category Management teams.
• Facilitate the annual parts, gear, and accessories marketing campaign and promotional calendar, aligning activities with business priorities, inventory needs, seasonal opportunities, and revenue goals.
• Coordinate integrated go-to-market plans across marketing channels in support of product launches, seasonal initiatives, and key business objectives.
• Own the planning, prioritization, and performance of email marketing programs, including customer segmentation and targeting strategies that support acquisition and retention objectives.
• Drive ongoing testing and optimization to improve email marketing effectiveness.
• Lead paid media planning and prioritization across the parts, gear, and accessories portfolio, partnering with media agencies and Digital teams to optimize performance.
• Manage channel investments, maximize return on marketing spend, and apply performance data to future media investment decisions.
• Lead customer cultivation initiatives across owner communications, loyalty-focused programs, direct mail, and customer relationship management programs.
• Develop customer lifecycle strategies designed to increase engagement, repeat purchases, and long-term customer value.
• Establish key performance indicators and reporting frameworks, analyze campaign results, and present actionable recommendations, learnings, and optimization opportunities to stakeholders and leadership.

Desired Competencies:

• Business Acumen: You understand how your work impacts financial performance, operational efficiency, and organizational goals, and you make decisions with the broader business context in mind.
• Collaboration: You work effectively with others across functions and levels, contributing to shared goals while respecting different perspectives.
• Data & Analytical Literacy: You interpret data, metrics, or reporting to inform decisions, identify trends, and measure outcomes relevant to your role.

Qualifications:

• Bachelor’s degree in business, marketing, or a related field; Master of Business Administration preferred.
• At least five years of marketing or related experience; digital marketing experience preferred.
• Demonstrated leadership and mentoring experience.
• Excellent written and verbal communication skills.
• Ability to lead cross-functional work, manage multiple priorities, and deliver assignments on time and within budget.
• Ability to collaborate effectively across functions and organizational levels.
• Ability to work autonomously at locations such as video shoots, shows, and events.
• Strong Microsoft Office skills.
• Ability to work in a standard hybrid working environment.
• Ability to travel up to 10%.
• This position is not eligible for sponsorship.

To qualify for this position, former employees must be eligible for rehire, and current employees must be in good standing.

We are an ambitious, resourceful, and driven workforce, which empowers us to THINK OUTSIDE.  Apply today!

At Polaris we put our employees first, by offering a holistic approach to their health and financial wellbeing.  Polaris is proud to offer competitive compensation, including a market-leading profit-sharing plan that is fundamental to our pay-for-performance culture. At Polaris, employees are owners of the company through company contributions to our Employee Stock Ownership Plan and discounted employee stock purchases plan. Employees receive a generous matching contribution to 401(k), financial wellness education and consultation to plan for their financial future. In addition to competitive pay, Polaris provides a comprehensive suite of benefits, including health, dental, and vision insurance, wellness programs, paid time off, gym & personal training reimbursement, life insurance and disability offerings.  Through the Polaris Foundation and our Polaris Gives paid volunteer time off, we support employees who actively volunteer their time, efforts, and passions to improve the health and wellbeing of the communities in which they live, play and work. Employees at Polaris drive our success and are rewarded for their commitment.

About Polaris

As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris' high-quality product line-up includes the Polaris RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles; Sportsman® all-terrain off-road vehicles; military and commercial off-road vehicles; snowmobiles; Slingshot® moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts, garments, and accessories. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. www.polaris.com

EEO Statement

Polaris Inc. is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law. Applicants with a disability that are in need of an accommodation to complete the application process, or otherwise need assistance or an accommodation in the recruiting process, should contact Human Resources at 800-765-2747 or [email protected].  To read more about employment discrimination protection under U.S. federal law, see: Know Your Rights: Workplace Discrimination is Illegal (eeoc.gov).