Marketing Manager

The Marketing Manager is responsible for developing and maintaining marketing strategies to meet agreed company objectives. To evaluate customer research, market conditions, and competitor data and implement marketing plan alterations as needed. To oversee all marketing, advertising and promotional activities.

Key Responsibilities:

• Working with the Executive Team, provide marketing input to the Company Business Plan to facilitate business growth.
• Develop a marketing strategy, with brand and portfolio objectives, strategies and plans in line with Corporate Objectives and the Company Business Plan.
• Support and facilitate development and implementation of sectoral and regional marketing initiatives.
• Plan and administer the company’s Marketing and Support budget.
• Manage agencies, suppliers, the media and partners.
• Instill marketing leads ethos throughout the business to drive customer focused decision making.
• Research and reporting on external opportunities and competitive activity.
• Measuring success (develop appropriate metrics, including sales figures, market share data, customer satisfaction).

 Business Development, New Product Development:

• Be a co-driver on business development activities, working closely with specialists in areas affecting market and product development.
• Collaborate with relevant senior management to plan, create and produce communications used in support of new products, centers of excellence, new business activities and programs.
• Undertaking market research to inform business decisions in new product development, or product and service enhancement Corporate Communications.

• Develop and manage all external and internal communications and systems.
• Develop a Public relations policy and plan.
• Develop and manage Reputation Management communication and systems and communication protocols including Crisis Communication protocols.
• Drive Corporate Social Investment programmes: strategy, implementation, and leveraging.
• Develop Corporate Identity application manuals and control protocols.

Brand Marketing and Communication:

• Manage and develop the company’s brands.
• Manage brand alignment across varied territories, harmonize and integrate regional synergies through consumer and trade promotion initiatives.
• Manage day-to-day activity with PR, press and marketing communications agencies.
• Direct and manage web strategy and digital communication.
• Work with regional offices in designing and implementing CRM and client contact systems.
• Develop policies for the use of client and prospect databases, mailing list usage, data integrity, security, and marketing content.

Develop company capability and depth:

• Develop and deliver insightful and relevant presentations and strategies to the executive team, customers, trade channels, the Group and other regions/ countries of operation, as appropriate.
• Ensure marketing synergies by aligning the efforts of Service Centers with the Head Office and overall Business strategy.
• Build and develop a marketing driven team which is informed, competent, commercially astute, dedicated, efficient, and lives the corporate culture.

Professional/Public/Private Sector Marketing:

• Developing relationships with & providing solutions to the professional / public / private sector by selling the company, its services, its products and brands, and its expertise, with the objective of winning new business to the company.
• Assistance in resolving customer complaints / queries arising from the professional sector.
• Effective use of Business Intelligence tools purchased by the company to follow up on leads and produce specifications for COMPANY products and services in all three channels above.
• Provide assistance / contribute to the development of technical specifications for COMPANY products which will result in increased product specifications and an increased competitive edge.
• Assist in the development of sales and marketing literature and associated documents to improve the marketing of the Group and its products / brands.
• Report on insights gained from professionals on the performance of COMPANY and Safal Group Products.
• Developing, gathering and sharing of market intelligence with all stakeholders, and maintaining an awareness of technical developments in the industry to ensure that COMPANY has up to date and relevant competitive information.
• Contributing to the development and implementation of regional sales & marketing plans which will support and contribute to achievement of the Company’s Business objectives & deepen the effectiveness of the Company’s National Marketing Strategy and Plan.
• Implementation of professional events and programs, and networking with institutes and professional associations on behalf of the company in line with the National Marketing strategy and plan.
• Compliance with required reporting & information for Marketing and Sales purposes.
• Attendance at and participation in stock takes, conferences and training sessions as required.

Qualifications and Competencies:

• Bachelor’s degree in Degree in Public Relations, Marketing and Communications.
• Master’s in marketing, CIM qualifications.
• 5-8 years of general experience and 3 years of working experience as a Marketing Manager.
• Outstanding Communication and Interpersonal skills, Analytical skills, Problem solving skills and planning & organizing skills.
• Exceptional interpersonal skills with the ability to communicate and work effectively across teams internally and externally.
• Excellent personal organizational skills with the ability to multitask, high confidence, prioritise and meet tight deadlines.
• Strong strategic and planning skills.
• Highly motivated, positive and inspiring, demonstrated ability to innovate and instils positivity.
• Listening skills as well as the ability to understand people's background and motives ability to identify issues, formulate opinions, make conclusions and recommendations. Shows pride in work and in achievements.
• Have a participative management style.