Bose Luxury is building the first true and globally recognized luxury audio experience—elevating sound beyond performance into culture, craft, and emotional connection. 
 
Our brands, McIntosh and Sonus faber, represent distinct expressions of luxury—spanning bold cultural impact and refined, multi-sensory craftsmanship. Together, we are expanding beyond traditional audiophile audiences to engage a broader luxury consumer, while enabling our dealer and distributor network to deliver exceptional, white-glove experiences. 
 
The Sr. Manager, Product & Property Marketing is responsible for defining how Bose Luxury’s products and owned experiences come to market—ensuring that both are positioned, expressed, and delivered at the highest level across all regions. 
 
This role leads product go-to-market strategy, evergreen asset ecosystems, and owned brand properties—ensuring a cohesive and premium brand experience across all touchpoints. 

Roles & Responsibilities 

Product Go-to-Market Strategy & Execution 
- Lead go-to-market strategies from concept through in-market lifecycle 
- Partner with Product, Sales, and Creative teams to align positioning and execution 
- Ensure launches drive demand and enable dealer success 
 
Evergreen Assets & Platforms 
- Manage global brand and product asset ecosystems (web, catalogs, content) 
- Ensure consistency across regions and alignment with brand standards 
- Partner with Creative on brand worlds and storytelling platforms 
 
Owned Properties & Experience Marketing 
- Lead House of Sound (NYC) and Sonus faber Factory Experience (Vicenza) 
- Position properties as brand beacons and sales-enabling environments 
- Drive programming and marketing to build desire and engagement 
 
Experiential Guidelines & Playbooks 
- Develop global standards for in-person experiences 
- Ensure consistency across owned, partner, and dealer environments 
 
Brand Stewardship & Standards 
- Maintain brand positioning, look & feel, and storytelling consistency 
- Partner with Creative to ensure alignment across all touchpoints 
 
Luxury Auto & Strategic Experience Support 
- Support automotive partnerships and brand integration 
- Ensure consistency of brand expression in partner environments 

Cross-Functional Collaboration 

- Partner with Creative, Activation, Training, and Sales teams 
- Align product, property, and brand initiatives with global marketing plans 
- Ensure integration across regions and channels 

Experience & Skills 

- 8–12+ years in product, brand, or experiential marketing 
- Experience leading global or multi-region product launches 
- Strong understanding of luxury branding and storytelling 
- Experience managing physical or experiential environments 
- Strong cross-functional leadership and execution skill

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