Off Premise Manager, MA

Location: Boston, Massachusetts

About Diageo:

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your enthusiasm and use your curiosity as you explore, collaborate and innovate.

Together with dedicated people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter future.

Join us to create a career worth celebrating!

Role Purpose

Own the commercial performance of the Massachusetts Off-Premise business by identifying growth opportunities, influencing execution, and building strong partnerships with customers and distributor leadership.  This role is responsible for developing market strategies that drive sustainable growth, aligning resources against the highest-value opportunities, and continuously improving execution across the Massachusetts Off-Premise market.  Success in this role requires balancing strategic business planning with disciplined execution to improve the overall business—not simply managing individual accounts.  This role is designed for a commercial leader who enjoys identifying opportunities, influencing business decisions, and creating sustainable growth across the market.

Scope

• Own the commercial performance of the Massachusetts Off-Premise business.
• Influence execution across the total Off-Premise channel through distributor partnerships and customer relationships.
• Develop relationships with key customers, distributor leadership, and field teams to improve commercial performance.

Key Responsibilities

• Deliver best-in-class retail execution, including shelf, display, distribution, pricing, and programming.
• Manage distributor and merchandising execution to ensure alignment with business priorities.
• Build strong relationships with key retail customers and distributor leadership.
• Develop and execute activation strategies that strengthen customer and consumer connection to our brands.
• Develop quarterly market business plans that establish priorities, allocate resources, and define execution strategies.
• Analyze market performance and proactively identify opportunities to improve commercial results.
• Leverage internal business tools, market data, and field insights to identify commercial opportunities, challenge assumptions, and develop recommendations that improve business performance.
• Influence distributor leadership, merchandising teams, and customers to improve execution and drive sustainable growth.
• Make recommendations supported by data, market insights, and customer feedback to improve business performance.
• Prioritize initiatives that create the greatest impact across the Massachusetts Off-Premise business.

Success Measures

• Shelf / Display Compliance
• Retail Growth
• Execution Quality
• ROS Improvement
• Effective Market Planning
• Distributor Partnership Effectiveness
• Sustainable Market Growth

Experience

• 4–7+ years in sales or retail account management.
• Experience within Off-Premise / retail environments (grocery, liquor, convenience, or chain retail).
• Experience working with distributor sales organizations and merchandising teams.
• Exposure to merchandising, category management, and in-store execution standards.
• Foundational financial acumen with the ability to assess retail account economics, pricing, promotion effectiveness, display ROI, velocity, and commercial performance.
• Demonstrated ability to independently identify opportunities, develop business recommendations, and influence stakeholders to improve commercial results.

Background

• Strong understanding of category management, shopper behavior, and commercial execution.
• Demonstrated curiosity and analytical ability to leverage business data, market trends, and field observations to identify opportunities and recommend actions that improve commercial performance.
• Demonstrated ability to prioritize competing opportunities and allocate time and resources effectively.
• Sound business judgment with the ability to operate independently, create clarity in ambiguous situations, and drive business outcomes through influence.

Leadership Expectations

The successful candidate will:

• Think beyond individual accounts and prioritize opportunities that improve the overall Massachusetts Off-Premise business.
• Bring recommendations supported by data and business rationale—not simply observations.
• Use field experience, customer insights, and business analytics together to identify opportunities and influence commercial decisions.
• Influence without direct authority by building credibility, trust, and strong business relationships.
• Balance strategic planning with disciplined execution to deliver sustainable commercial growth.
• Continuously seek opportunities to improve the business by combining field observations with business data to challenge existing assumptions and recommend better ways of working.
• Take ownership of outcomes and proactively identify opportunities to improve the business.

Education

• Bachelor's degree preferred.
• Category or retail training a plus.