Senior Vice President, Digital Investment (Digital & Social)

Company Description

 

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

This position requires a highly motivated person to assist in the day to day execution of an enterprise level retail account.

 

The Senior Vice President, Digital Investment will be responsible for activating social/digital strategic plan development and all aspects of implementation. This individual will learn and embody Zenith’s vision of Live ROI as a mantra and manage several direct reports.

 

Please note: this role requires a paid social or digital media planning/buying background.

Responsibilities

• Lead a 40+ person team; Oversee 4 VPs who manage a large portfolio of multiple pillars  and ensure social/digital planning and buying execution excellence
• Knowledge of search, audio and programmatic as well as B2B
• Provide leadership/motivation and convey the vision and values of Zenith to media staff
• Collaborate with all media channel team leads to develop and execute holistic omni-channel media solutions
• Plays a leading role in all aspects of campaign management including vendor liaison and reporting
• Provide thought leadership, consultation and act as a voice for digital/social media
• Establish and grow relationships with senior media clients, as well as be a key agency contact and internal agency partner
• Work with VPs to continue to identify the development and documentation of social/paid social best practices and formal training to improve operational efficiencies within the team and the group
• Enjoy being a key partner to digital/social media publishers and partners with an eye to identifying client innovation opportunities
• Stay apprised of new technologies and trends and a keen understanding of digital/social landscape to incorporate into media driven solutions and business building ideas
• Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research
• Assist in presentation of data, insights and media to clients
• Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video
• Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
• Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
• Assist team in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
• Draw actionable insights based off syndicated data, Nielsen, Comscore, Strategy, TNS, adrelevance and Quantcast
• Create dynamic presentations that effectively communicate to our clients
• Maintain a knowledge of all ad serving platforms across platformw
• Prepare and deliver buying and or digital trafficking specs and guidelines
• Manage workflow, efficient and profitable servicing of client(s), staffing levels, fosters healthy team structure, team assignments
• Responsible for all revenue management and reporting to EVP

Qualifications

• B.A. or B.S. in Marketing, Advertising or related field
• 12+ years of digital media buying/planning experience
• 8+ years of management experience
• Experience planning digital campaigns for products in both the B2C and B2B space and ability to confidently present these to clients both on the phone and in-person
• Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills
• Must have strong analytical, research, and quantitative skills
• Must be hard-working, resourceful and thrive in a fast-paced environment
• Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
• Must possess/develop a strong understanding of the technology marketplace including awareness of key publishers, products and trends
• Experience with Prisma and DCM preferred
• Experience with Research tools such as Nielsen, Comscore preferred 

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

 

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. 

 

All your information will be kept confidential according to EEO guidelines.

 

Veterans Encouraged to Apply.

 

#LI-EH1

 

Compensation Range: USD $180,215.00 - USD $240,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/9/2026.