Senior Analyst, Insights & Marketing Database

What You'll Do

What Your Responsibilities Will Be

• Own the health, structure, and governance of marketing and customer data across CRM and marketing-automation platforms, including data acquisition, hygiene, deduplication, enrichment, and integrity.
• Maintain and optimize segmentation logic, key fields, personas, and lead-scoring inputs that power targeting across campaigns and journeys.
• Partner with Marketing Operations and Revenue Operations to enhance lead management, routing, and audience distribution to sales.
• Establish and monitor data-readiness metrics, and quantify the downstream impact of data quality on marketing performance.
• Build repeatable processes, documentation standards, and governance practices for marketing data management.

• Analyze end-to-end marketing performance across the funnel, from audience and campaign data through pipeline and revenue, to surface trends, diagnose issues, and deliver strategic recommendations.
• Design and maintain dashboards, reports, and self-service reporting frameworks that give stakeholders clear visibility into KPIs and marketing effectiveness.
• Translate business questions into structured analyses, customer segmentations, profiles, and audience sizing that guide strategy.
• Partner with the broader marketing data warehouse and BI environment to consolidate data from CRM, marketing automation, web analytics, product usage, pipeline, and revenue sources.
• Deliver clear data stories and present insights and recommendations to non-technical audiences and senior stakeholders.

• Identify and operationalize AI use cases that improve data quality, segmentation, audience modeling, propensity and predictive analytics, automated insight generation, and reporting.
• Partner with Analytics, Data Science, and Marketing Operations to activate AI-enabled data capabilities such as predictive audiences and next-best-action inputs.
• Support responsible use of AI for marketing data, including human review, privacy, compliance, and quality validation.

• Serve as a hands-on data and insights partner for teams across Demand Generation, Lifecycle Marketing, Customer Marketing, Product Marketing, Web, Paid Media, Marketing Operations, and Revenue Operations.
• Partner with Analytics, IT, Data Science, Legal, and Privacy teams to ensure data is accurate, measurable, compliant, and scalable.
• Educate marketing teams on data best practices, segmentation, and the interpretation and application of insights.
• Help create a culture of data-driven, test-and-learn decision-making across the marketing organization.

What You’ll Need To Be Successful

Required Qualifications

• 5+ years of experience in marketing analytics, database marketing, marketing operations, business intelligence, revenue operations, or related roles.
• Strong hands-on experience managing marketing and customer databases within CRM and marketing-automation platforms, including segmentation, data quality, and audience management.
• Strong analytical skills and comfort working with data to assess performance, diagnose issues, and make recommendations.
• Proficiency writing and optimizing SQL to extract, organize, and analyze data from multiple sources.
• Experience building dashboards and reports using tools such as Tableau, Power BI, Looker, or similar.
• Experience working with marketing data across CRM, marketing automation, web analytics, product usage, pipeline, and revenue data sources.
• Ability to translate business questions into structured analyses, segmentations, and actionable insights.
• Strong communication skills, with the ability to convey complex data concepts clearly to non-technical and senior stakeholders.

• Experience in B2B SaaS, technology, fintech, compliance, data, or enterprise software.
• Experience supporting both digital-led and sales-assisted go-to-market motions.
• Familiarity with Python or R, and with data warehouse and modeling concepts (e.g., Snowflake, dbt).
• Experience using AI, predictive analytics, or automated insights to improve data quality or marketing performance.
• Experience with lead scoring, propensity modeling, householding, and audience-sizing methodologies.
• Experience creating data governance models, documentation standards, or training materials.

Avalara is an AI-first Company

AI is embedded in our workflows, decision-making, and products.  Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.

• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.

• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

How We’ll Take Care Of You

Total Rewards 

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. 

Health & Wellness 
Benefits vary by location but generally include private medical, life, and disability insurance. 

Inclusive culture and diversity 
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. 

What You Need To Know About Avalara

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.